Blending is blurring for search marketers as it adds more complexity - google is using Eniro for local results, Eniro is using search results from Google to complement the local directory. Local services: High quality search traffic transparent network true partnership innovative solutions service = people locally you’ll et more value for money buying from the locals …

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4.8% and Google 75.3% Algorithm and INdex are important and have priority, now using multimap as mapping software Research Investment - Blind Taste Test, a comparison between Live and other search engines to test validity of the results Search behaviours: 3 categories Find, discover, explore - these are highly engaged in their exploring, the most interesting group Farecast - currently all around travel. … New tools for the adCenter have ben released - adcenter desktop tool now available, this was the N. 1 request of users - designed around office 2007, now in beta availabel to premium clients, now the excel plugin - allows to do research on keywords an keyoword suggestions. adExcellence is the Online Educational Tutorial website to learn all about adCenter (www.adExcellence.com) there is also an adCenter Community (adcentercommunity.com)

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So all the metrics about secured pages are pretty much useless in this market. 33% of russians are weekly users about 19 million users - big growth potential There are mainly DSL connections Younger people (12-17) are most active with a peak in Moscow - typical of Russia, Moscow is like a separate country.

…Petersburg, other russian 30% other countries 12% Average price for click: high tech $ 0,31 Consulting $ 0,62 Tourism $ 0,34 B2B $ 0,66 (gowing down along with finance, and education) Yandex offers an English interface but not the best it could be presenting russian where English is not available Yandex offers premium and guaranteed positions - the most intensive way of promoting your site on Yandex search - then there is rotation.

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Alex Burmaster - Nielsen Online, European Search Landscape Nielsen Online, what consumers do and consume online, what they say and share online Italy 20% increase in the number of people using search engines, uk +6% Spain +12% People are spending more time in search online +26% Uk + 10% Italy In Sept. 13% of click throughs are paid , 9% (D), 7% (F) 28% CTRs are travel, multi category commerce, 27% home and fashion 25% (this is UK, similar in Germany, a bit on the lower side in France 19%-17%-17%) drilling down Insurance, gifts 6 Flowers, multi-category, loans, free merchandise, credit card, multi-category level, cruise lines, hotels, automotive Secure click throughs: 4.2%(UK) 2.6% (F) 2.1% (D) - a search link will ultimately lead to a secure website Google, Google Images, MSN/WL, ASK, YAHOO! , AOL, Virgilio Ricerca, Viola, Trovit, Google Product are the main engines, in this order Mobile search becoming an increasingly important aspect of search, Italy in head of Europe, UK, F, D, ES - italy a 2.2 million unique mobile internet users Mobile search is a male orientated landscape - roughly 70/30 in Europe, but tends to be closer to a 50/50 split in the UK Age group 35-49 is the biggest group (always for mobile)

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Robin Li, CEO of the world’s leading Chinese search engine Baidu, will be the keynote speaker at ad:tech. ad:tech, a global interactive marketing event, will be held in Shanghai, Novermber 25 - 26, 2008 at the Shanghai International Convention and Exhibition Center. Day 2 keynote speakers will be Harry Hui, Chief Marketing Officer of PepsiCo […]

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Japan’s Ministry of Internal Affairs and Communications announced its plan to introduce Japanese Kanji character domain “.日本” or “.日本国” as early as Summer 2009.
Currently, Japanese characters can be used as “郵便局.jp”. There are about 1 million “.jp” domains registered and about 140,000 of them use Japanese characters.

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Google Analytics is now available in Portuguese. Google Analytics is a widely used web analytics tool, provided for free by Google and already used by many webmasters in Portugal.
In October, Google had already announced that Google Sites - a tool for creating free sites online - was also available in the Portuguese language.
google analytics

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Accoona, a b2b search engine, was recently acquired by the Masterseek, a global business search engine. “Masterseek is a virtual showroom to search out business information about others and to guide and update the information available on your own company.”
Accoona launched in 2004 with great fanfare including having former US President Bill […]

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comScore, Inc. released a study of music related sites in Japan. It shows that nearly 40% of the Japanese online population visited an entertainment music site such as iTunes in the month of August in 2008.
The study also revealed that Japan recorded the highest penetration of users of Apple iTunes software during the month, […]

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Baidu, the world’s leading Chinese search engine, officially launched their consumer to consumer e-commerce platform “Youa”. Baidu has their own branded online payment system called BaiFuBao, to make purchases on Youa. Youa was previously available to 10,000 pre-approved sellers and 50,000 participants in closed beta testing.
Youa will compete with current C2C marketplace leader Alibaba’s […]

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comScore just released its August 2008 rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on data from the comScore World Metrix audience measurement service. During a month of August, travel sites had much growth as many planned trips for vacation season. The 2008 Olympics in Beijing, China triggered gains […]

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Is Google finally becoming serious in approaching the Korean market? Joop Dorresteijn reports that blogging platform TNC has been acquired by Google today; making them the first acquired company by Google in Korea. (who’s counting anyway) TNC offers a blogging platform similar to Automatic, the application behind WordPress.
Source: TheNextWeb

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According to The White African Blog, a new Ad network has been launched called Pamoja Media. Started by Joshua Wanyama (of AfricanPath) and Benin Mwangi (of Cheetah Index), it’s an ad network created to serve advertisers trying looking for a one-stop-shop for publishers in Africa, or that reach Africans in the diaspora.
Publisher requirements are quite […]

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Comscore has released figures showing that Google received a billion searches in June placing it number one with an 81% share. The largest local search engine was Rediff.com with a 1.5% share. India is a massive potential and growing market with 23 official languages but where English is the only lingua franca. […]

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FIRST International Congress concerned with the Online travel business in Sharm El Sheikh Egypt 15-19/12/08

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Appfrica, web portal offering news related to African innovation, education and entrepreneurship in technology, published information and statistics on the current state of Internet penetration in Africa.
 
Broadband Access Africa Information Technology Statistics Africa Internet users Africa

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There are always room for improvements, but my overall impression of SMX São Paulo 2008 was positive.
In order to avoid duplicated content I’m linking to Sara Holoubek’s post at DM News.
brazil event sem conference SMX

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The Complexity and Social Networks Blog presents an interesting paper on mobile phone users and data stored in service provider databases around the world, discussing the different types of data captured and how it can be used to provide insight into human cultures.
Examples are provided from a variety of cultures and hundreds of millions of […]

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Intel signed a deal with the Portuguese government in which they will provide experience and know how in the education market in order to put 500 thousand small PCs in the hands of children with ages raging from 6 to 10 years old.
The computers, named “Magalhães” in honour of the Portuguese explorer, will cost between […]

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According to the The European Information Technology Observatory (EITO):

Revenues from Internet access growing by more than 10 percent
Telephone flat rates and online video sales are stimulating business
Germany is the largest single market in the EU with a 25 percent share

The increase in revenue (+10,7% in 2008) is attributed to the falling prices of high speed […]

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