Global Search Engine Marketing News from Global Experts

Moscow: 

For any organisation targeting a Russian audience, knowing and understanding Yandex is key to success in the country. The homegrown search engine is the clear market leader in Russia, and is showing little sign of relinquishing any of this share [...]

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: 

In a research done by Nordic eMarketing in cooperation with the eNewsPR network, journalists are found to use less than 2.5 keywords most of the time. In the same research Nordic eMarketing found that French journalists are lazier than the [...]

Seattle: 

We all know Twitter is a global tool and an essential part of any international social media strategy – but how should we use it for maximum effect?

John Yunker is the co-founder of Byte Level Research, a company dedicated [...]

Redding, USA + York UK: 

From 2011, WebCertain will be partnering with SMX (Search Marketing Expo) to run the International Search Summit at SMX events across the US and Europe.

The International Search Summit will continue to be programmed and hosted by WebCertain, [...]

: 

China Mobile, the world’s biggest cellphone carrier and Xinhua, China’s official state run news agency, signed an agreement to establish a new Internet search engine and international media company, “Search Engine New Media International Communications Co.” It was not [...]

: 

Indonesia, Brazil and Venezuela are nations with the most tweeters, according to a comScore report which shows that global Twitter usage has increased 109%  in the past year. While Indonesia recorded the most monthly visitors to the site, Latin [...]

Beijing: 

In a Wall Street Journal interview, Baidu CEO Robin Li stated that international expansion will be a key revenue driver for the Chinese search engine in the coming years. Baidu launched a Japanese version of its site in 2008 [...]

: 

Yahoo and Google have come to the agreement on the partnership in Japanese market. It was officially announced on each blog on July 27th. While the effective date is yet to be decided, according to the announcements, we can expect [...]

Seattle: 

The International Search Summit will be heading to Seattle, Washington in October, for the first Summit to take place outside of Europe.

The Seattle Summit will follow the same format as its European counterparts and provide delegates with a day packed [...]

Tokyo: 

A recent study by Semiocast has shown that more tweets now originate from Asia than any other region.  37% of Tweets are made in the region, an increase of 5.5% from March this year, while North America has seen [...]

UK: 

This is a comment which isn’t particularly popular among localisation professionals yet if you are localising a website as part of your marketing strategy, omitting SEO from the process is condemning your marketing plan to failure. Sure, your website would [...]

San Mateo: 

The FT reports today that Alibaba, the Chinese business-to-business search giant, has made its first move to acquire a serious foothold in the US following years of sabre rattling, by buying Vendio.com – an e-commerce platform which allows you [...]

The Hague: 

In the Netherlands the biggest social network is not Facebook, but Hyves. And its our luck that the people at Hyves like numbers. On a regular basis they are publishing new numbers, usually showing us their [...]

London: 

This is the message Marty Weintraub is going to share with delegates at the International Search Summit on 28th October in London when he presents on how marketers can use international social media sites such as Facebook, LinkedIn and [...]

Strasbourg: 

Since the 24th November last year, European country governments are required to legislate for better electronic privacy — which includes bringing in much more transparency over the use of the “Cookie”.

The way European Union law develops is designed to work [...]

Berlin: 

From International SEO Tips to Local Links Strategy to Baidu and Google Korea, the International Search Summit in Berlin provided delegates with a wealth of information on a range of international online marketing topics.

As well as providing valuable, actionable [...]

A mobile internet access study by the European Interactive Advertising Association offers statistics and trends in Europe describing an increasingly sophisticated and engaged audience with …

Den Haag: 

As some may have noticed in The Netherlands at this moment politicians are battling for the attention of the voters. In two weeks time the Dutch are voting for [...]

Berlin: 

Attendees at the seventh International Search Summit in Berlin on 7th June should be able to answer this question following a day filled with tips and insights into international search marketing. With SEO, PPC and Social Media specialists from [...]