Bryan Eisenberg certainly thinks that ‘Conversion Optimisation’ is the best thing since sliced bread. In fact he’s just left his company to focus on being a marketing speaker covering this ‘critical’ aspect of marketing and recently demonstrated his thinking through his excellent Search Engine Strategies keynote “21 Secrets of Top Converting Websites”. But what is […]

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If you think that by tweeting in English you will reach the entire world, you are wrong. Though English is by far the most ’spoken’ language on Twitter, there are still many other languages on Twitter. French company Semiocast performed an analysis on 2.8 million tweets and found that half of the […]

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Today Google made top headlines once again as 3 Googlers were tried and found guilty because failing to comply with Italian privacy code.
Google has labeled this a serious threat to the web in Italy.
Google posts:
” … But we are deeply troubled by this conviction for another equally important reason. It attacks the very principles of […]

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Global SEO and Usability expert Shari Thurow will be speaking on SEO and the Scent of Information at the International Search Summit on 13th May in London.
The scent of information exists on a website to guide the user and help them easily navigate their way through the site, understanding where on the site they are […]

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Whenever the topic of ‘international SEO’ is discussed - one of the very first subjects people want to learn and talk about is which domains to use and how to structure a website at the very top level. In other words, whether to use local domains (ccTLDs), global domains especially the dot com OR […]

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It is interesting to note that, according to Google, there are monthly 12,100 searches for the phrase “Website Translation” and only 1,000 for “International SEO”. Of course, there are other phrases of importance such as “multilingual SEO” but that’s even small and actually there are a great many more varieties of website translation phrase […]

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Everyone in the online world depends on having good data in some way or other. Until ComScore rolled out qSearch in 150 countries, there was very little comparable data available to compare activities in different countries. Frequently, people would ask me what I thought of Hitwise and mostly I had to reply that […]

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Over 13 billion videos were watched on YouTube in December 2009 in the US alone, and the video sharing site is undoubtedly the global market leader. After the US, YouTube is most popular in Japan, Germany, India and Italy, with Mexico, the UK, Brazil and France following close behind.
Almost 25% of the global internet population […]

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Chinese war guru, Sun Tzu, who wrote the “Art of War” would have been shaking his head in dismay at the launch of Google Buzz earlier this week. Whilst Wall Street was rubbing its hands in glee at the prospect of a ComScore announcement showing that Bing had gained market share, Google was launching […]

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Earlier this month, UCC coffee, one of the popular coffee manufactures in Japan, made a big mess on Twitter in a matter of days. Here’s what happened.
They have been running “Good Coffee Smile Campaign” since 1999 using mas-media. This year, they decided to use Twitter in addition to ads on TV, newspaper and magazines. […]

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Next week is the Search Engine Strategies London conference and expo at the Business Design Centre in Islington, which I’ll be participating in for roughly the fifth or sixth time - in fact I can’t quite remember which one was the first I attended or even the first I spoke at.
Attending conferences is […]

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Social Networks are very popular in Brazil and Facebook decided to take advantage of that.
Looking to expand its user base and searching for brand awareness opportunities, Facebook is hiring a Growth Manager.
The opening is posted on FB´s website and it is a 6-12 months engagement, so we cannot say if they will have a full […]

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Nokia’s Digital Strategy Manager Steve Capone will be speaking on “How to run a global SEM business” at the International Search Summit on 13th May in London. The session will consider various models for managing international search campaigns, from the perspective of a major global brand with multiple websites in multiple languages.
Early Bird Tickets for […]

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Hurrah, the UK economy is out of recession. Boo, the UK economy is recovering so weakly from the global recession that it may be some time before things truly start to get better. Conclusion? Many experts say that Britain – and the US – really have to do better in export terms […]

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European search marketing expert Bas van den Beld will be speaking on “Trends and Tips on Mobile in Europe” at the International Search Summit in London. Bas currently runs State of Search, is a regular contributor to sites such as SearchEngineLand and SearchEngineWatch and a presenter on Webmasterradio, as well as running his own company […]

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WebCertain has announced that it will host an International Search Summit in Berlin in June. The Summit will be co-located with Localization World and will take place on the pre-conference day, Monday 7th June.
There is a great synergy between the two events, as they both focus on the challenges and solutions to globalization and localization. […]

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Voting is now open for the 2010 SEMMY awards, which recognise the excellent content created by search marketers. There are 17 categories including SEO, PPC, Social Media and Link Building and the nominees in each have now been reduced to 5 or 6 finalists.
The SEO category is featuring an international SEO post for the first […]

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comScore, Inc. released a study on the growth in global searches in 2009. The study indicated the U.S. remains the largest search market and Google maintained their global search market lead with a 58 percent rise over last year. Google had more than 87 billion searches or 66.8% of the global search market. Yahoo […]

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Google has threatened to withdraw from China after a cyber attack out of China tried to break into the Gmail accounts of human rights activists. They also targeted twenty other companies. In a blog post Google said it experienced a “highly sophisticated and targeted attack on our corporate infrastructure, with the probes originating from China” […]

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