Nokia’s Digital Strategy Manager Steve Capone will be speaking on “How to run a global SEM business” at the International Search Summit on 13th May in London. The session will consider various models for managing international search campaigns, from the perspective of a major global brand with multiple websites in multiple languages.
Early Bird Tickets for […]

Comments 1

Hurrah, the UK economy is out of recession. Boo, the UK economy is recovering so weakly from the global recession that it may be some time before things truly start to get better. Conclusion? Many experts say that Britain – and the US – really have to do better in export terms […]

Comments 2

European search marketing expert Bas van den Beld will be speaking on “Trends and Tips on Mobile in Europe” at the International Search Summit in London. Bas is currently Chief Editor at European Search blog SearchCowboys.com, a regular contributor to sites such as SearchEngineLand and SearchEngineWatch and a presenter on Webmasterradio, as well as running […]

Comments 3

WebCertain has announced that it will host an International Search Summit in Berlin in June. The Summit will be co-located with Localization World and will take place on the pre-conference day, Monday 7th June.
There is a great synergy between the two events, as they both focus on the challenges and solutions to globalization and localization. […]

Comments 3

Voting is now open for the 2010 SEMMY awards, which recognise the excellent content created by search marketers. There are 17 categories including SEO, PPC, Social Media and Link Building and the nominees in each have now been reduced to 5 or 6 finalists.
The SEO category is featuring an international SEO post for the first […]

Comments 2

comScore, Inc. released a study on the growth in global searches in 2009. The study indicated the U.S. remains the largest search market and Google maintained their global search market lead with a 58 percent rise over last year. Google had more than 87 billion searches or 66.8% of the global search market. Yahoo […]

Comments 3

Google has threatened to withdraw from China after a cyber attack out of China tried to break into the Gmail accounts of human rights activists. They also targeted twenty other companies. In a blog post Google said it experienced a “highly sophisticated and targeted attack on our corporate infrastructure, with the probes originating from China” […]

Comments 9

With Facebook topping the chart as the most popular US search term of 2009 and being the most visited site on Christmas Day, speculation is rife as to whether the social network will prove a real threat to Google. While they are two different tools, Facebook is now offering a viable alternative to advertisers and […]

Comments 3

During the interview with Nikkei Business, Yahoo Japan’s president Inoue said that he wasn’t impressed by some of the popular Google services such as Street View, Book Search and AdWords.
He thinks that those services are either in the “gray area (of the law)” or copies of someone else’s services, and Yahoo Japan’s legal department would […]

Comments 4

The next International Search Summit will take place on 13th May, 2010 at a new venue, The Barbican in London.
The speakers and the agenda are yet to be confirmed, but the event will once again focus on issues and trends in international seo, ppc and social media which affect search marketers as they carry out […]

Comments 8

French people cannot get rid off their mobile phones, according to a TNS Sofres study, conducted amongst 1200 people older than 12 years old late August 2009.
Indeed, 79% of them declared owning one, with 20% never letting it go, even when going to the bathroom (about 8%). Moreover, about 23% use it to go on […]

Comments 8

When Google said it was adding “real time” search to its platform, most saw this as a logical addition which made sense. Few recognised the pandora’s box which was about to open enabling ‘reputation management’ to move centrestage giving reputation managers everywhere a business filip which fully justified the investment in brand, reputation and […]

Comments 3

Because of what I do - specialising in international and multilingual search that is - for years people have been explaining to me the importance of the ’semantic web’ and that I should be getting involved. Many thought it had something to do with linguistics (including me). Essentially I saw ’semantic web’ as […]

Comments 14

Next week I’ll be speaking at the Search Engine Strategies Chicago panel, “New Exporters: How Search Marketing Can Be Used to Build Overseas Trade” panel at the Search Engine Strategies conference at the Hilton hotel in Chicago. This is a first time panel and represents an exciting new approach from the people at Incisive […]

Comments 0

According to research published in new Icelandic book on Internet marketing 80% of the Icelandic nation is using Facebook. Another research done by the international research company Capacent and published in the same book it’s revealed that 72% of Internet users, fifty four or younger, in Iceland start their purchase phase by using the search […]

Comments 5

As of 16th November, it is now possible to register non-Latin domain names, using characters including Chinese, Cyrillic, Greek and Arabic. This development also affects certain languages such as Swedish, which use the Latin alphabet but have additional special characters, which have previously not been represented in domains. It will also be possible to mix […]

Comments 5

Managing Websites Across Multiple Markets

  David Sowerby - Straker Software

The internet community is changing - major changes are under way
forces driving the global economy have shifted
must focus on international - moving into new markets

The web is the most effective media to open new markets.
The translation industry hasn’t changed over the past 20 years. Traditional workflows […]

Comments 6

How to Target Key Latin American Markets
  Ana Leckenby - WebCertain
Spanish and Portughese speaking countries total more than 200 million worldwide - an interesting audience

There are a number of economies that have survied difficult times - for example chile, argentina
high tech cities
a push to support globalisation

Things Latin Americans like ..

transactional - people who like to […]

Comments 6

Search in Holland


 Bas van den Beld - Searchcowboys.com
The Dutch use Google - 94%
Localization is the primary factor.

17 million people - high density
Kingdom
Democracy
70% speaks English
60% German
Dutch are very much online 85% are online, mostly youngsters starting from age 4 are online at least once a week
5 million use broadband - they watch TV online
80% […]

Comments 14