According to Net Ratings’ “Ad Relevance” report, the banner advertising on web had 6.2% decrease in August from July.
The decrease was not just in the amount of money spent on the advertising, but also the number of advertisers (-4.1%), number of campaigns (-4.8%) and number of banners (-6.5%), all had decrease in August.
The report also shows that the number of campaigns and banners per company had decrease in August.
October 10th, 2007 at 4:26 pm
[…] Nicole wrote an interesting post today on Banner ads had -6.2% in JapanHere’s a quick […]
October 11th, 2007 at 2:46 am
It is interesting. It seems advertisers are spending more on PPC than banners.
May 12th, 2008 at 6:44 pm
[…] May 13, 2008 http://www.multilingual-search.com/banner-ads-had-62-in-japan/10/10/2007 […]