Regional search engines losing share in Scandinavia, says Websidestory

At Search Engine Strategies Stockholm, Websidestory Regional Account Manager, Nordic Fulton Yancy published figures showing the tracking company’s view on search engine shares in Germany, Denmark, Norway and Sweden drawing the conclusion that the major local engines are losing ground to the global players. The figures were based on September 95 and were based on referrals to web sites measured using the company’s HBX product.

Fulton explained that local engines Eniro in Sweden, Kvasir in Norway and Jubii in Denmark are all facing a decline when market share is considered. This decline is less pronounced in terms of total volume of searches.

Google is one of the major gainers – although Fulton noticed a shift in MSN’s figures in April 2005 when the company added search to its Messenger product.

WebSideStory is a Nasdaq quoted provider of on-demand web analytics. HBX(tm) Analytics, the flagship product in WebSideStory’s Active Marketing Suite(tm), enables marketers to optimize the overall performance of their web initiatives.

The search engine market shares presented at the conference included the following:

Germany (top 5)
Google.de – 82.60%
Google.com – 6.44%
Yahoo – 4.32%
Google.co.uk – 1.15%
MSN.de – 0.94%

Denmark (top 5)
Google.dk – 64.70%
Google.com – 17.32%
Yahoo – 4.94%
MSN.dk – 4.35%
Jubii – 1.85%

Norway (top 5)
Google.no – 45%
Google.com – 22.72%
Yahoo – 7.55%
MSN.no – 7.03%
Kvasir – 5.86%

Sweden (top 5)
Google.se – 60.22%
Google.com – 13.92%
MSN.se – 4.19%
Eniro – 4.19%
Yahoo – 3.72%

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Andy Atkins-Kruger

CEO at Webcertain

Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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