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Ask.com messing up in Brazil

This is for those of you fans of international PPC: Ask.com is running a PPC campaign in Brazil trying to drive more users to its search engine.

But when you do a search on Google for restaurante São Paulo (restaurant São Paulo) you get an ad poorly written using the dynamic keyword insertion tool.

Ad copy in Portuguese says: “find restaurant in Sao Paulo on Ask Restaurant in Sao Paulo on Ask now!”

But things get really messy when you do the same search on Ask’s brazilian website. Check the results on the right side of the page.


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Marcelo SantIago