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Daily Archives: May 1, 2020

Three tips for digital marketing in Sweden

Sweden is one of the most digitally mature markets in the world. 96% of the country’s 10 million-strong population are online, spending an average of 5 hours and 56 minutes online every day. This, combined with the country’s high level … Read More

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The most popular South Korean search engines

(Updated with the latest stats on April 2020) South Korea is an appealing destination for many businesses that are considering expanding internationally. The country has a high level of internet penetration, with 96% of its 51 million inhabitants being online. … Read More

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US Display Advertising To Grow 70% In Next 4 Years

Global Marketing News – 1st December 2017 US display advertising is set to grow by 70% by 2021, research has found that celebrity endorsements can have a negative impact on brand perception, and Amazon has launched a translation service. Visit Webcertain.tv to … Read More

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Google Proposes Antitrust Shopping Fix To EU

Global Marketing News – 1st September 2017 Google has sent a proposed fix for its shopping service to the European Commission, Apple has announced that it is now accepting WeChat Pay as a payment method in China, and the European … Read More

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Yandex Direct Embraces Extended Text Ads (ETAs)

An exciting announcement was made in mid-August by Yandex, Russia’s number one search engine. This search giant, which currently holds 60% market share in Russia (with Google lagging behind as the second most popular search engine) revealed an interesting new … Read More

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Success For Baidu In AI And Mobile

Global Marketing News – 1st August 2017 Baidu has reported a successful quarter following a push in its mobile and AI technologies, Facebook is seeing growing success in Africa, and research has revealed that luxury brands are wary of entering … Read More

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Google Tests Buy Button In Search Ads

Global Marketing News – 1st June 2017 Google has launched a beta test for its new search ad ‘buy’ button, mobile-only internet users now outnumber desktop-only users in Italy, and Baidu has pledged to use its AI technology to improve … Read More

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Brexit To Complicate UK Ecommerce

Global Marketing News – 1st March 2017 UK international retail is expected to become more complex post-Brexit, WhatsApp has overtaken Facebook as the leading social network in the Netherlands, and the Indian payments service Paytm has launched its own ecommerce … Read More

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Facebook Tests Ads On Messenger

Global Marketing News – 1st February 2017 Facebook has begun testing an advertising system on Messenger, Chinese New Year has brought about the launch of new augmented reality games, and PayPal has seen huge success on mobile. Visit Webcertain.tv to watch the full … Read More

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Germany Goes Head To Head With Facebook And Wins

Global Marketing News – 1st December 2016 Facebook has found itself at the heart of controversy in Germany, clothing has been shown to be the most popular cross-border purchase, and Baidu Maps now covers over 150 countries. Visit Webcertain.tv to watch the full … Read More

Google And Yandex See Growth While Baidu Falters In Q3

Global Marketing News – 1st November 2016 Google, Yandex and Naver have all seen significant growth in this week’s Q3 results, while the picture is not so rosy for Baidu, as it continues to falter following its 2016 controversies. Visit Webcertain.tv to … Read More

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Indian Mobile Payments Market Hots Up

Global Marketing News – 1st September 2016 Two of India’s major ecommerce companies made announcements this week that could have a huge impact on the industry in the country, influencer marketing is seeing substantial growth and success in Vietnam, and Google has … Read More

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