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Yandex releases report on contextual advertising in Russia
Nick Wilsdon Jul 4, 2007 Yandex, the largest search engine in Russia with 55% market share, has released a report on the current state of contextual advertising in Russia. Their data comes from their advertising platform, Yandex Direct and covers the period from January 2006 to June 2007.
Key Findings
- Yandex Direct showed 140m adverts per day
- 1.2/1.3m advert clicks per day
- Contextual Advertising turnover amounted to $110m (145% increase on 2005)
- Over 50% of the total Russian Internet Advertising budget ($210) is spent on contextual advertising
- Customers for contextual advertising increased in 2006 to 60-70%.
- Number of conversions on contextual ads on the sites of advertisers has increased by 4x (280%).
- Major buyers of contextual advertising are businesses with high product or service cost: manufacturers and suppliers of industrial products (B2B-segment), the construction, automotive, insurance and financial markets. Other growing areas are the business services, tourism and real estate sector.
- Most of the traffic for contextual advertising comes from Moscow, equally Moscow advertisers provide over 70% of advertising turnover.
Full report in Russian can be downloaded here (PDF)
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July 23rd, 2007 at 12:19 am
[…] Yandex releases report on contextual advertising in Russia [ Multilingual Search ] Yandex 140m adverts/day, 1.2/1.3m advert clicks/day, Contextual Advertising amounted to $110m, 50% of Russian Internet Advertising budget ($210) is spent on contextual advertising, contextual advertising increased in 2006 to 60-70% (tags: russia sem stats yandex) […]
December 24th, 2007 at 5:53 pm
I would like to advertise my website iin russia.please advise
thanks
Albert
March 15th, 2008 at 9:31 pm
i have seen your wepsite i looking to advertise my wepsite in russia markting .