World Edition

Search engines and search engine statistics worldwide

Home

Editors

Country Edition

Subscribe free Subscribe

Contact

Archives

Yahoo’s relevancy may be catching Google, says French study

Andy Atkins-KrügerAndy Atkins-Krüger  Apr 22, 2005

A study carried out by Le Journal du Net has concluded that Google is still ahead of Yahoo and MSN in terms of the relevancy of results presented - but the gap has narrowed between Google and nearest rival, Yahoo, especially in certain specific categories. But MSN still has some catching up to do.

Le Journal du Net examined 25 different scenarios - 15 simple and 10 complex - and then scored the results presented against a defined set of criteria.

The conclusions were that overall, Google remains in the lead, but Yahoo has narrowed the gap by several points in certain categories - particuarly related to commercial searches where JDN actually put Yahoo ahead. On pure information queries, Google remains in control but the study also noted that from the 4th result onwards the quality of the result has declined from the previous study a year ago.

Perhaps the most intriguing comment is that Yahoo’s results feature less circular results - in other words pages that give the same information duplicated or lead indirectly back to the same information.

Google wins when it comes to the elimination of ‘cloaking’ or spam pages - an area in which MSN in particular needs to improve.

Googles sponsored links are also classed as more relevant than the competition’s and the best integrated with the natural results.

Visited 309 times, 2 so far today

Leave a Reply

Managing Editor

Andy Atkins-Krüger Andy Atkins-Krüger
Web Certain
[More]

Regional Editors

Nick Wilsdon Nick Wilsdon
e3internet
[More]

sjachille sjachille
Sante J. Achille
[More]

Motoko Hunt Motoko Hunt
AJPR
[More]

David Temple David Temple
Neo@Ogilvy
[More]

Marina Zaliznyak Marina Zaliznyak
Mediavant
[More]

AussieWebmaster AussieWebmaster
Smart Keywords
[More]

Kristjan Mar Hauksson Kristjan Mar Hauksson
Nordice eMarketing
[More]

Marcelo Sant'Iago Marcelo Sant'Iago
MídiaClick Performance Marketing
[More]

Nuno Hipólito Nuno Hipólito
Search Marketing
[More]

Georgi Georgiev Georgi Georgiev
Investor BG PLC
[More]

Sara Andersson Sara Andersson
Global Strategies International
[More]

Gilad Sasson Gilad Sasson
Search Marketing
[More]

Rasmus Sorensen Rasmus Sorensen
Notabene
[More]

Paul Aelen Paul Aelen
Checkit
[More]

Ebina Ebina

[More]

Nikos Kapsomenakis Nikos Kapsomenakis
SEM
[More]

Alan Webb Alan Webb
Abakus
[More]

Matt Fong Matt Fong
Matt Fong
[More]

Qais Sami Qais Sami

[More]

Lucas Morea Lucas Morea
Latin Edge
[More]

Nacho Hernandez Nacho Hernandez
iHispanic
[More]

Latest News

Partners

Useful Resources

  • Austrian Internet Monitor
  • Belgian statistics - Insite
  • Belgian statistics - ISPA
  • DigiMedia: interactieve marketing, CRM, content management, zoekmotoren en webdesign
  • eMarketer
  • Emarketing blog directory
  • Emerce - Business, Marketing & Technologie
  • Eu Domains Registrar
  • EUROPA - Gateway to the European Union
  • Eurostat
  • German Internet Statistics
  • Hungary Press relese service: Press Release Distribution to media in Hungary
  • IAB Nederland: Het Interactive Advertising Bureau Nederland.
  • Interactive Advertising Bureau of Canada
  • Marketing Directo
  • Multilingual PPC Forums
  • Multilingual-SEO.com Forum
  • Optimise Your Web
  • Search Engine Watch
  • Search Marketing Association EU
  • Search Marketing Association UK - SMA-UK
  • Silicon.com
  • Spanish Internet User Association
  • kyou-news
  • Neu Heute
  • notizie-oggi
  • Nyhetsveven
  • online-pers
  • presse-buzz
  • pressewebben.dk
  • presswebben.se
  • Search Engine War
  • Web Noticias
  • xinwen

    • Contributors

    • Multilingual Search is looking for new contributors! Contact us for more information.

    Tag Cloud

    .eu TLD 2007 AdSense Alibaba Anti virus AUDIWEB Italy austria badoo Baidu banners italy barry Schwartz blogging blogosphere russia yandex Bulgaria China china web2.0 review cnnic comScore copyright law corporate banking credit cards Cyrillic+characters DGC Magazine domain name statistics Domain name statistics europe e commerce e payments e shopping Ecommerce Ecommerce statistics Europe egovernment electronic payments email Email Marketing Italy Europe exposure Finam Finland youtube video+distribution France French+internet+statistics Minitel French+online+buyers geographic location geolocation Germany global websites Google Google+adwords Google+Bulgaria Google+PR+disaster google group Google Portugal Guge Hapoel Play65 Kiryat Shalom help home banking ICANN Iceland IM india Information Technology Statistics Italy Internet internet access families europe internet access minors italy Internet Marketing internet statistics europe internet trademarks internet usage internet users Internet users Italy internet use IPO Israel italia.it Italy Kaspersky lawsuit major Italian portals marketing conference marketing driving microhoo microsoft+yahoo middle east mobile instant messaging MoiKrug multilingual+marketing multilingual seo. multilingual websites MySpace national search engine Netherlands neti nielsen Nielsen Online NetView number of internet users omgili Omniture online advertising online banking online expenditure Europe online marketing expenditure italy online travel statistics europe orli Payment Systems portugal PPC protecting your trademarks online quality search engine results RBR RU Domain runet russia CIB CIB2008 conferences Russia Russian Development Bank Sante J. Achille search Search+marketing+France search engine search engines italy search in brazil search engine users search engines SMX SMX search+marketing+Sweden soccer Social Networking sortfix Spain speakers sphinncon sponsored links italy stat statistics statistics internt access italy SU Domains Sweden techcrunch teleseker TGI TLDs Turkish search engines UK ukraine United Kingdom us video+sharing Vkontakte walla web marketing web marketing europe web marketing hotels web marketing italy web marketing travel web2sport Webmaster tools Webmaster. support WebMoney World Statistics Worldwide Ya Online Yahoo Yahoo+go+Brazil Yahoo+Ireland Bebo+Ireland Yahoo+advertising+partners yahoo china Yandex Yandex Money Yandex Poste Youku youtube

    Related News

    Hot Topics Today

    Hottest Topics

    Subscribe to World Edition