World Statistics on the Number of Internet Shoppers

Jan 28, 2008

Sante J. Achille

Sante J. Achille
Italian Search Marketing Consultant and Blogger
About Articles Social Speaking Consulting

Nielsen has published new statistics on the overall online shopping trends – Over 875 Million Consumers Have Shopped Online – the Number of Internet Shoppers Up 40% in Two Years.

Among Internet users with Internet access using it shop, the highest percentage shopping online is found in:

South Korea (99%)
UK (97%)
Germany (97%)
Japan (97%)
US (94%)

The most popular and purchased items are:

Books (41% purchased in the past three months)
Clothing/Accessories/Shoes (36%)
Videos / DVDs / Games (24%)
Airline Tickets (24%)
Electronic Equipment (23%)

The complete Press Release and detailed data is available here.

Comments

Leave a comment Trackback

Written by EstadÃsticas de compras online de Nielsen about 5 years ago.

[...] ha publicado nuevas estadÃsticas sobre las tendencias generales de las compras en Internet. SegÃºn dichas estadÃsticas mÃ¡s de 875 millones de consumidores han realizado compras online, por [...]
Written by Sandy Guerra about 5 years ago.

Hi MR Nielsen,

My name is Sandy Guerra i am from Colombia, i am a University student and i have been doing some research about the “e commerce” i found your press release on the internet, and i am very interesting in your knowledge about some stadistics world wide users of internet, and the top countries of online shopping, if you could help me out with anything just anything you may tell me about the actual status of the (e commerce) i would be very thankfull.

pd: you think e commerce will be free? or ruled by some international agency.

pardon my english is no so good
Greetings,
Sandy Guerra
Written by Sandy Guerra about 5 years ago.

Sorry the question i am asking is for MR Sante J. Achille
Written by Ecommerce Stats in the World « Multilingual SEO & CMS about 5 years ago.

[...] May 13, 2008 http://www.multilingual-search.com/world-statistics-on-the-number-of-internet-shoppers/28/01/2008 [...]
Written by josh Brown about 5 years ago.

very usefull thanks =)

x
Written by Carinne about 4 years ago.

Hi Mr Nielsen,

My name is Carinne and i’m a student from University Malaysia Sabah and we are doing a research about online selling raw food such as vegetables, meaats, and spices. We decide to do it in Singapore country. Is there any possibility that you can help us out by provide us how big e-commerce market in Singapore and also statistics of online buying in Singapore. Will appreciate your help and looking forward for your reply. Thanks
Written by James about 4 years ago.

Your link to

http://www.earthtimes.org/articles/show/over-875-million-consumers-have-shopped-online–the-number,263812.shtml

is broken
Written by Pali Madra about 4 years ago.

It is surprizing to see South Korea on the top.

I would like to know how much is the total spending country wise because I’m sure that would be interesting.
Written by Riv about 4 years ago.

Hello there. What do you think about e-commerce and the problem of jurisidction? I mean the problem that many people suffer when they buy online from foreign sellers…
Written by sam about 4 years ago.

hello i found this data to be very usefull and intresting. i am trying to open up the link but its not working. is there any chance that you could check and provide me with the correct link. regards sam
Written by ABC Bakeries « Ledgewoodsb00519427's Blog about 4 years ago.

[...] http://www.multilingual-search.com/world-statistics-on-the-number-of-internet-shoppers/28/01/2008 [...]
Written by :/ about 4 years ago.

i used a software which was required me to also install net nielsen software too, turned out net nielsen was a keylogger whats he trying to pull, if he wanted info from us just ask us to comply nicely but dont try to steal my passwords.
Written by scott about 4 years ago.

We need 2009 stats. Any sources please?
Written by Online Retail First-Timer Tips about 3 years ago.

[...] 2.5% of all major sales transactions. There are also figures from Nielsen that estimate that over 875 million shoppers worldwide go online, and that number is pegged to rise sharply in the [...]
Written by The conversations are out there – ResonanceBlog.com about 3 years ago.

[...] day, itâ€™s basic common sense that any business needs to be where its customers are. In the UK, a 2008 Nielsen survey showed 97% of the UKâ€™s population were shopping online (Japan 97%, Germany 97%, USA 94%, South [...]
Written by Online Retail First-Timer Tips | MiCash Prepaid MasterCard about 3 years ago.

[...] 2.5% of all major sales transactions. There are also figures from Nielsen that estimate that over 875 million shoppers worldwide go online, and that number is pegged to rise sharply in the [...]
Written by The Rising of Online Shopaholics « Anggriadipta's Blog about 2 years ago.

[...] http://www.multilingual-search.com/world-statistics-on-the-number-of-internet-shoppers/28/01/2008/ [...]