World Statistics on the Number of Internet Shoppers
Nielsen has published new statistics on the overall online shopping trends – Over 875 Million Consumers Have Shopped Online – the Number of Internet Shoppers Up 40% in Two Years.
Among Internet users with Internet access using it shop, the highest percentage shopping online is found in:
- South Korea (99%)
- UK (97%)
- Germany (97%)
- Japan (97%)
- US (94%)
The most popular and purchased items are:
- Books (41% purchased in the past three months)
- Clothing/Accessories/Shoes (36%)
- Videos / DVDs / Games (24%)
- Airline Tickets (24%)
- Electronic Equipment (23%)
The complete Press Release and detailed data is available here.