World Edition
Search engines and search engine statistics worldwide
What is happening to ASK in Europe? I must ask!
Kristjan Mar Hauksson Aug 21, 2007 Recent studies have shown that in Germany Google leads with a market share of 88.5% (I though Google had a foothold in the UK with around 79%). Yahoo has just over 3%, followed by the only local engine, ISP T-Online with 2.2%. Others on the list with just under 1.5% are MSN and AOL.
Most surprisingly is however France that seams to have embraced this American invention, Google has just under 90% market share with Yahoo coming next with just over 3%, MSN has 2.48% with two locals following Orange and Free, 1.89% and 0.72%.
Noticeable is the total lack of ASK’s market share both in France and Germany. Also it’s worth noting that while Google has a large market share in the US it’s nothing when you compare their foothold in France, Germany and the UK.
But Google is not this strong everywhere in Europe. Neighbours to Germany are Swiss and there Google has just under 50% of the market with Yahoo’s healthy 22% following and MSN has around 11%. Russia has the strong Yandex Direct as shown here at Multilingual search on a regular basis.
If we look at Poland there worth noting that there are at least couple of strong locals, NetSprint, OnetSzukaj and Szukacz with combined market share of 20%. In Poland Google seems to have around 80%.
Google has a strong market share also in Slovakia but has a strong competition in SZN.sk.
Since the arrival of Google in Iceland in 2002, they have slowly gained around 50% of the market share with the local Leit staying strong at around 45% and the rest shares the remaining 5%. This is a according to research by Nordic eMarketing in early 2007.
It’s always good to know the search engine market shares in Europe ?
5 Responses to “What is happening to ASK in Europe? I must ask!”
Leave a Reply
Managing Editor
Regional Editors
sjachille
Sante J. Achille
[More]
Nick Wilsdon
e3internet
[More]
David Temple
Neo@Ogilvy
[More]
Marina Zaliznyak
Mediavant
[More]
AussieWebmaster
Smart Keywords
[More]
Kristjan Mar Hauksson
Nordice eMarketing
[More]
Marcelo Sant'Iago
MídiaClick Performance Marketing
[More]
Nuno Hipólito
Search Marketing
[More]
Georgi Georgiev
Investor BG PLC
[More]
Sara Andersson
Global Strategies International
[More]
Gilad Sasson
Search Marketing
[More]
Latest News
- African Ad Network Pamoja Launched
- Googe top in India - Rediff largest local indian search engine
- First International Online travel business Congress in Sharm El Sheikh-Egypt 15-19/12/08
- The Current State of Internet Penetration in Africa
- SMX Brasil 2008: a good start
- Using Mobile Phones as a Cultural Lens
- Portugal buys 500 thousand Intel Classmates
- Online profits to reach 33,7 billion online in Europe
- Overture Japan’s new face and new services
- Italians dislike online publicity
Partners
Useful Resources
Contributors
- Multilingual Search is looking for new contributors! Contact us for more information.
Tag Cloud
Related News
- Italian .EU domain registrations: 24.885 and counting ... what's happening behind the scenes ?
- This Holiday Season, Santa Came to the UK Online
- Yahoo and Antena3 in a convenient exchange
- Google AdSense receives a warm welcome in Bulgaria
Hot Topics Today
- Rambler launches new online shopping portal in Russia (4 views)
- New Russian Search Engine Gogo Launched (4 views)
- Leit.is opens search.is (4 views)
- China web porn king gets life sentence (3 views)
- Baidu found to be allowing music downloading in China (3 views)
- Iceland Telecom sold to highest bidder (3 views)
- Top Japanese Websites for March 2008 (3 views)
- Top 10 Dutch websites = Search (3 views)
- Google Brasil - Year One (2 views)
- Skype users on the rise amongst Small and Medium Enterpises in Italy (2 views)
Hottest Topics
- 90% of Japanese bloggers willing to write product reviews for reward (16745 views)
- Global Search Report 2007 - free PDF download released (14247 views)
- French Yellow Pages directory - Pages Jaunes - launches 'click to call' in France - for free (11632 views)
- Orkut is visiting Brazil (8201 views)
- Google Brasil - Year One (6674 views)
- LinguaWeb (5583 views)
- Europe leads in mobile internet access (4953 views)
- Walla.co.il - #2 search media in Israel moves to PPC (4855 views)
- Google opens office in Singapore (4490 views)
- Baidu, Joyo sign ad deal (4307 views)
August 21st, 2007 at 11:23 am
Yandex Direct is an contextual advertising system similar to Google AdSense. The most popular SE in Russia called simple the Yandex. And the second popular is the Rambler, the Google is only 3rd in Russia (but close to the Rambler already and continue to rise slowly).
August 21st, 2007 at 12:11 pm
Thanks for the pointer and right you are but gives us indication that there is life out-side Google somwhere. SZN.sk is also not a “clean” search engine it’s more like a mixture of that and a directory. What I was trying to point out that even though Google is strong it’s not so everywhere and you can get your message across through other channels in search.
August 21st, 2007 at 12:12 pm
[…] Just posted multilingual Search post titled “What is up with ASK? I must ask!” talking about the market share of search engines in Europe or should I say lack of it. Google just dominates and old dogs like ASK do not even make it to the list with litterly zero point zero marketshare, poor old Jeeves I must say. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]
August 21st, 2007 at 12:23 pm
[…] Wie heeft hoeveel procent marktaandeel waar? Mutlilingual Search doet een stukje uit de doeken van deze verhoudingen. Bookmark dit artikel op: […]
August 29th, 2007 at 7:32 pm
Hi Itman do you knopw the market share of Seznam in the Czech?