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Walla.co.il - #2 search media in Israel moves to PPC
Gilad Sasson Nov 29, 2006 Walla.co.il, Israel’s biggest Internet Portal and search engine till 2005 sent a notice to all its advertisers, announcing a shift from PPI (pay per Inclusion at a fixed price) to Pay Per Click. The change will be implemented starting January 1st, 2007.
Walla, a public company, was the biggest Internet Media in Israel since 1998, A year ago was the first time for walla to get in second place, when Google.co.il, the Hebrew version of the G monster passed them.
Current weekly exposure for the two (July 2006 data) are:
Google.co.il - 79.1% weekly exposure amongst Israeli web Users (3.9 Million)
Walla.co.il - 67.6% weekly exposure amongst Israeli web Users (3.9 Million)
The new bidding system that Walla will be providing to its advertisers is very similar to Google’s adwords and the offered bidding gaps will be at Intervals of 0.25 NIS (~0.06 $).
An interesting and refreshing change that the new method is supposed to bring is that Interactive and SEM agencies will get a revenue share from the PPC deals at a percentage that wasn’t published yet.
2 Responses to “Walla.co.il - #2 search media in Israel moves to PPC”
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January 6th, 2008 at 1:38 am
why no one explain me how come they dont have not costumer service and where the hell did my mailbox gone in the last week - fuckers as soon as I get my mail box back Im off this fucked up website
May 4th, 2008 at 9:18 pm
send me about israel