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Walla.co.il - #2 search media in Israel moves to PPC

Gilad SassonGilad Sasson  Nov 29, 2006

Walla.co.il, Israel’s biggest Internet Portal and search engine till 2005 sent a notice to all its advertisers, announcing a shift from PPI (pay per Inclusion at a fixed price) to Pay Per Click. The change will be implemented starting January 1st, 2007.
Walla, a public company, was the biggest Internet Media in Israel since 1998, A year ago was the first time for walla to get in second place, when Google.co.il, the Hebrew version of the G monster passed them.

Current weekly exposure for the two (July 2006 data) are:

Google.co.il - 79.1% weekly exposure amongst Israeli web Users (3.9 Million)
Walla.co.il - 67.6% weekly exposure amongst Israeli web Users (3.9 Million)

The new bidding system that Walla will be providing to its advertisers is very similar to Google’s adwords and the offered bidding gaps will be at Intervals of 0.25 NIS (~0.06 $).
An interesting and refreshing change that the new method is supposed to bring is that Interactive and SEM agencies will get a revenue share from the PPC deals at a percentage that wasn’t published yet.

Visited 11232 times, 3 so far today

7 Responses to “Walla.co.il - #2 search media in Israel moves to PPC”

  1. inbal Says:
    January 6th, 2008 at 1:38 am

    why no one explain me how come they dont have not costumer service and where the hell did my mailbox gone in the last week - fuckers as soon as I get my mail box back Im off this fucked up website

  2. yousef Says:
    May 4th, 2008 at 9:18 pm

    send me about israel

  3. GHYS MARYVONNE Says:
    January 26th, 2009 at 12:32 am

    pourriez vous me donner plus d’information sur les 3 soldats qui aurez vue Rahel Emenou à Gaza, il paraitrait qu’ils ont passé à la télé, àquel chaine ?y a t-il une vidéo ? etc merci j’attend votre réponse Shalom

  4. algoholic Says:
    January 26th, 2009 at 8:15 am

    Hi,
    I’ll be glad to try and respond if you’ll translate your q to English :)

  5. What Israeli SEMs Want — Hobby Cash: Make Cash Blogging About the Things You Love Says:
    March 26th, 2009 at 7:35 pm

    […] Walla.co.il - #2 search media in Israel moves to PPC […]

  6. idur Says:
    June 11th, 2009 at 1:56 am

    since a half year, I can open my mail in Israeli language. somebody know, how to change in English?

  7. harry Says:
    January 18th, 2010 at 1:23 pm

    i’m loooking form agirl name mor email id mormes@wall.com.

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