Inspired by Kristjan’s post about Iceland, here is a short run down of the Search Engine Landscape in Denmark

The search market in Denmark has historically, until the worldwide Google dominance, been driven by local directory Jubii (sold to Swedish Spray, now owned by Lycos). However Jubii has become a shade of itself and now sits on 5-7% market share, but still the only somewhat relevant directory to submit your Danish language sites to.

I December they published a list new fees for commercial websites, which in my opinion is totally out of touch with reality. They charge way too much to justify a commercial listing and your money will probably be spent more wisely on ppc or linkbuilding elsewhere.

The national search engine market looks something like this:

Google.dk
Google.com
Eniro.dk (Google driven)
MSN.dk
Jubii.dk
Yahoo.dk
Minor local players

Milage may vary depending on your optimisation efforts, but like most other European countries, spending your time optimising for Google is a very good bet.

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