World Edition
Multilingual search marketing and search engine statistics worldwide
Telefonica Sells, Yell Buys: Telefonica’s 59.9% of TPI’s “Yellow Pages” sold for 1.838 million
Marina Zaliznyak May 3, 2006 Certainly everyone is aware that the Spanish TPI (“Paginas Amarillas”—Spanish Yellow Pages) has been up for sale. Bidding came down to two major players, the British Yell telephone directories and Apax Partners and Cinven, a venture capital. On the 28th of April, Telefonica agreed to sell its 59.9% in TPI to Yell for 1.839 million euros. This is definitely big news. Since 2001, when Yell split from the British Telecom, it invested in a number of European and U.S. companies, leading to 135 million in profits. TPI, on the other hand, is a major player in local knowledge. Not only is it the primary phone directory, but it comes with a number of add-ons and extras. Just recently, TPI launched its own local search engine, Noxtrum, which aims to take a bite out of the Spanish search pie. Noxtrum’s search results are powered by Ask.es.
Moreover, TPI’s Paginas Amarillas powers a number of Spanish search engines, for local results. The MSN portal has a yellow pages option, Yahoo also relies on Paginas Amarillas, and even more interestingly, the day TPI’s sale was confirmed, so was an agreement between TPI and Google Spain (read more in the following post) in the new Google Maps launched in Spain.
Turning over TPI to Britain’s primary Yellow Pages is likely to lead to at least some strategic changes. How will Yell take advantage of TPI’s local power in Spain, as well as Latin America?
It’s certainly something to keep an eye on.
Sources:
4 Responses to “Telefonica Sells, Yell Buys: Telefonica’s 59.9% of TPI’s “Yellow Pages” sold for 1.838 million”
Leave a Reply
Managing Editor
Regional Editors
sjachille
Sante J. Achille
[More]
Nick Wilsdon
e3internet
[More]
David Temple
Neo@Ogilvy
[More]
Marina Zaliznyak
Mediavant
[More]
AussieWebmaster
Smart Keywords
[More]
Kristjan Mar Hauksson
Nordice eMarketing
[More]
Marcelo Sant'Iago
iProspect
[More]
Nuno Hipólito
Search Marketing
[More]
Georgi Georgiev
Investor BG PLC
[More]
Sara Andersson
Global Strategies International
[More]
Gilad Sasson
Search Marketing
[More]
Rasmus Sorensen
Notabene
[More]
Ana Leckenby
WebCertain.com
[More]
Robin Gurney
Altex Marketing
[More]
Latest News
- The US Can Learn From Europe On Mobile Search
- Is ‘Conversion Optimisation’ The Next Big Thing In International Online Marketing? #SES
- There Is A Lot More Than English When It Comes To Twitter
- Google Italy: The Difference Between Freedom and Being Responsible
- Scent of Information at the International Search Summit
- SES London Global SEO:Domains, Hosting and Geo-targeting #SES
- Website Translation or International SEO? 92% of Website Translators Ignore SEO?
- Hitwise Ventures Outside English With France Launch. Oh la la!
- YouTube shares tips for global video marketing at International Search Summit
- Google Buzz Is Off As Bing Bites
Partners
Useful Resources
Contributors
- Multilingual Search is looking for new contributors! Contact us for more information.
Tag Cloud
Related News
- Telefonica´s dispute over an accented domain in Chile
- Speculation of a Google acquisition of UK's Yellow Pages publisher - Yell
- MSN ties the knot with Telefónica Publicity and Information (TPI)
- European telecoms operators threaten US search hegemony
Hot Topics Today
- World statistics on the number of internet shoppers (22 views)
- French Yellow Pages directory - Pages Jaunes - launches 'click to call' in France - for free (9 views)
- 90% of Japanese bloggers willing to write product reviews for reward (8 views)
- SES London Global SEO:Domains, Hosting and Geo-targeting #SES (8 views)
- Top 10 Dutch websites = Search (7 views)
- ComScore Reveals Google Share by Market (6 views)
- India ranks third biggest e-shopping nation online today (6 views)
- Is Facebook a Global threat to Google? (5 views)
- Facebook Hiring in Brazil (5 views)
- 44% of Japanese mobile users click ads (5 views)
Hottest Topics
- World statistics on the number of internet shoppers (28942 views)
- Global Search Report 2007 - free PDF download released (26453 views)
- 90% of Japanese bloggers willing to write product reviews for reward (25200 views)
- French Yellow Pages directory - Pages Jaunes - launches 'click to call' in France - for free (24561 views)
- Orkut is visiting Brazil (15677 views)
- Google Brasil - Year One (14208 views)
- Google opens office in Singapore (12486 views)
- LinguaWeb (11813 views)
- Walla.co.il - #2 search media in Israel moves to PPC (11266 views)
- New Russian Search Engine Gogo Launched (11179 views)
May 15th, 2006 at 9:07 pm
Interesting news.
Yellow Pages and TPI are very stron in South America and in the spanish speaking market in general. In Chile for example, they were virtually a monopoly until two years ago, when a the local newspaper launched their own printed directory.
It is curious however to see that most of this competition is still on the “Printed” ground.
For TPI Chile that’s another takeover in less than five years. In the first place they were bough by Telefonica Spain, and now British Yell.
It mus be quite difficult to keep a consistent strategy will all those changes. And now with competition going up, it could be worse.
But it helps to have fresh cash from the new owners…
June 26th, 2006 at 8:57 pm
How does this/will this affect telecommunications in Spain for both residents and tourists? Any further information or suggestions would be welcome as I run a travel blog with a large Spain sectionprimarily for UK expats and this sort of information is ideal. Thanks
June 27th, 2006 at 4:16 am
WWT,
it’s an interesting question. I’ll be sure to contact some people in TPI to see what they think for you.
I’m currently on vacation, so give me a couple of weeks.
June 27th, 2006 at 1:22 pm
Many thanks Marina, please have a great vacation, look forward to any thoughts/observations you may have on your return:-)