Munich: 

Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might [...]

San Jose: 

Geo-targeting is a common problem for organizations with an international website, who are targeting multiple languages and regions around the world. Making sure the right user sees the right content at the right time is the goal – but achieving [...]

: 

The only conference for international marketers is back in London on 24th November – and for anyone working in the global SEO, PPC and social media space, the International Search Summit is one event not to miss.

And here are [...]

London: 

International SEO, Geo-targeting, Global Search Trends, International PPC and Multilingual Video Optimisation are just some of the sessions on offer at the International Search Summit London on November 24th.

Targeted at international marketers, the Summit focuses on the topics, issues [...]

London: 

Internet users prefer sharing content than creating it, is a key message to come out of the latest GlobalWebIndex report, which surveys web users in 27 markets around the world.

When asked “Which online activities have you done in the [...]

New York: 

South Korea has long been one of the most advanced web markets, with high internet penetration and fast connectivity.  It is also one of the few markets where Google has failed to make an impact, with local search engine Naver [...]

Moscow: 

2011 has been a big year for Russian search engine Yandex. In May it launched an IPO which saw it achieve over $1bn in investment and it has seen its share of the 2nd largest search market in Europe grow [...]

New York: 

International SEO, Geo-Targeting, Indexing International Social Signals and Search Marketing in Russia and Korea are just some of the topics on the agenda at the upcoming International Search Summit @ SMX East.

Taking place on September 12th in New York [...]

Seattle: 

There were many great sessions and speakers at the International Search Summit Seattle earlier this month, but the standout speaker for many of the delegates was Bill Hunt, and he was nominated the Medallion Speaker on the day. [...]

Redmond, WA: 

Microsoft Advertising is a brand that takes customer engagement seriously and values building relationships with its audience. However,  as a global brand this engagement needs to be tailored to each market and each audience – no mean feat!

Jenny Leahy, [...]

Munich: 

The International Search Summit Munich on April 4th covered a wide range of search topics – from in-house international PPC, to video optimisation, from display advertising to international SEO fundamentals, from search in Russia to international link building.

There were a [...]