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Nacho Hernandez      Posts from this author: XML Feed logo Nacho Hernandez

  •  Ignacio "Nacho" Hernandez, has been involved with international business, e-commerce and marketing for the past 10 years and has been targeting the U.S. Online Hispanic Market for the last 6 years. As the CEO & Founder of iHispanic Marketing Group, his firm generates consumer insights and sales that drives competitive marketing solutions for companies that want to reach the U.S. Hispanic market and Latin America. He previously founded MexGrocer.com in 2000 and is now one of the very few profitable businesses in the online grocery segment. He has made strategic alliances with the major shopping portals, such as Amazon, Univision.com, Terra-Lycos, HispanicOnline.com, Yahoo! En Español and many others. He is a regular speaker at Search Engine Strategies Conference & Expo and a member of the Search Engine Marketing Professional Organization (www.sempo.org) and SMA-NA (www.sma-na.org) to help develop the Hispanic and Latin American divisions. He's a founding Moderator for SearchEngineWatch Forums and blogger at the Search Engine Roundtable which was awarded best blog by MarketingSherpa. Nacho has been quoted in: Forrester Research, SearchEngineWatch, WebProNews, MediaPost, Entrepreneur Magazine, La Opinion and many others. Search Engine Strategies Latino 2006 is also chaired and programmed by Nacho Hernandez. This event is focused in helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them by taking an active approach with the worldwide Spanish speaking markets which primarily include the U.S. Hispanic and all Latin America.

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