Global Search Engine Marketing & Social Media News And Analysis

Moscow: 

Yandex’s launch of Yandex.Maps in July of 2010 following its acquisition of GIS Technologies is now to be fully exploited through the addition of Geo-targeted ads which will appear in the maps, in Yandex’s business directory and more significantly [...]

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San Francisco: 

I’d hazard a guess that at least 99% of people reading this post will have a LinkedIn profile and I’d put money on the likelihood that your connections will not be limited to people in your own organisation, your [...]

Hangzhou: 

Alibaba has leapt ahead of Google in terms of the share of online advertising revenue it earns in China — it’s home market. According to Analysys International, Alibaba’s Taoboa keyword advertising and the further development of its interactive advertising [...]

San Jose: 

There are only two days left to book your place at the International Search Summit @ SMX West at the Super Early Bird Booking rate.

The Summit, being held on Friday March 11th, takes key search and social media topics [...]

Moscow: 

Leading Russian search engine Yandex, has introduced a new method of predicting user intent in order to improve the quality of its results and thereby improve relevancy. The Yandex team advise that the system, known as “Spectrum” is based [...]

Mountain View: 

Search Engine Advertising, Pay Per Click, Search Engine Marketing, a.k.a Adwords for most users is one of the strongest online communication channel.

You need to market a service, a product or even yourself worldwide? Well don’t go too far, don’t wreck [...]

Reykjavik: 

A short introduction video to the Reykjavik Internet Marketing Conference held in Iceland every year. Next conference will be in Iceland on the 11th of March with International speakers from Facebook, Wall Street Journal, AOL, SAP, Yandex, Hotels.com, Icelandair, Boats.com [...]

The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%)

Paris: 

According to yesterday’s Le Figaro article, companies advertising online will have to pay a tax – the infamous ‘Google Tax’ – equalling 1% of the yearly ad spend from January 1st 2011.

This tax creation [...]

Mumbai: 

It’s no secret that the world is going digital. Your books are digital, your music is digital, and your funny cat videos are digital. The internet is no longer something people do, it’s the pipeline through which people do everything [...]