Global Search Engine Marketing News from Global Experts

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How can the French be so contradictory? 81% is the number of French people who are not trusting the social media websites, such as Facebook, Viadeo, Myspace.. They believe that their personnal datas are not safe, and feel that anyone [...]

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Internet Statistics Usage in Italy Reported by Audiweb for March, 2009 …

Traditional Globalization model: localization process after development of global product Plaxo has released 7 languages with this traditional model (German, Spanish, Portuguese, French, Dutch, Chinese, Japanese) The social nature of sites allows the adoption of a web 2.0 localization model collective intelligence playfullness social affiliation user generated content collaborative conversations Member sourcing is different: non traditional forms of recruiting different quality model non financial compensation flexibility around release dates Benefits of the model: accelerates the global expansion (FaceBook took 24 hours to be translated into French) cost effective scalability Plaxo has grown significantly in Italy with a strong base of volunteers that have significantly progressed the translation for the Italian market.

Have introduced a platform (with toolbar) called LIFESTREAM Develop a platform to create and extend community distribute content control brand programming player advertising monetize sell and serve advertising ICQ Numbers 42 Million users 13 Million daily users 1.1 billion instant messages per day users spend 5 hrs per day Socialthing.com – in private

Twitter is being adopted by many, especially celebrities who use it to “set stories straight” Fashions change – what’s big today may not be tomorrow The growth rate is very big, but retention is very bad – difficult to evaluate a follower on twitter Twitter is not that simple, easy to make mistakes and with a technical touch, it is not multilingual.

Anne Presents FaceBook numbers $ 419 M invested spending $ 20 M/month more than 50% of members are over 25 women over 55 are the fastest growing segment Linked in is big Twitter is active, FaceBook id Huge (will refer to FaceBook as FB) Has created a $ 500 M market for application developers Now FB has approx.

Search and Social Networks make it easier for people to find things and people they are looking for – people have been searching since the beginning of time, Search Engines have filled the gap and made it much easier (and much faster) to find things.

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A set of internal working documents from the censorship department at Baidu, China’s largest search engine, were recently leaked. These documents are quickly appearing on blogs, forums and across the internet both in China and around the world. A [...]

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Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search [...]

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In response to demand from UK and European delegates, the agenda for the upcoming SMX London has been adjusted to focus even more heavily on advanced search engine optimsiation and marketing topics providing a solid training opportunity for European-based [...]

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Baidu (BIDU), China’s leading search engine reported first-quarter net income grew 24%. Baidu’s total revenues in the first quarter of 2009 were CNY810.7 million (USD 118.76 million), a 41.1% increase from the corresponding period in 2008. Net income for the [...]

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Abondance reports that Miva has announced the closure of its French operation. The service will cease on the 28th April and all publishers are to be paid their due fees. Advertisers will also be reimbursed any [...]

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Motoko Hunt has won the Inaugural President’s Award from the Search Engine Marketing Professionals Organization (SEMPO). Motoko has been a consistent and hardworking contributor to Multilingual-Search with great insights on the Japanese search market. We cannot think of [...]

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Baidu.com, China’s leading search engine company, has been accused of being a monopoly by the Tangshan Renren Information Service Company (TRISC) who is demanding more than 1.1 million renminbi (USD $160,000) in compensation. The suit was opened at the Beijing [...]

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China Knowledge reports that Baidu Chief Executive, Robin Li, revealed at the Boao Forum for Asia that Baidu is launching a new advertising programme AND a 3G solution for this year – but has no plans to expand outside [...]

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Google’s has reported turnover for the first quarter of 2009 at 3% down on the previous quarter globally – but international revenues actually grew by 0.49% from $2,850 billion to $2,864 billion disguising a significant 7.23% fall in US [...]

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Social Networking site Plaxo is expanding its global network of sites by using the technique member sourcing’ to produce its localisations. The nature of social networking applications and features renders traditional translation ineffective as many of the terms do [...]

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Three years ago I attended the Jeeves retirement party in New York when IAC showed the famous ‘Jeeves’ butler frozen in ice – the implication was always that Jeeves would one day be back. And back he certainly is [...]

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The newly named AT Internet Institute, formerly XiTiMonitor, has published its survey of French search engine activity for March putting Google just under 90% – this is despite a change in their methodology which now measures search engine traffic [...]