Google’s earnings data, released a few weeks ago, reveal some interesting facts about search marketing beyond the normal headline figures - including that international revenues have fallen relative to their total turnover - see chart below. (Note that this chart was produced by analysts at WebCertain.com and is provided as a guide only.) […]

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Chinese research company, iResearch, reported that Baidu had 73.2% search market share in 2008. (72.6% in 2007)
The top 3 engines in China in 2008 were Baidu, Google and Yahoo.

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On February 5, Google introduced its new top page with “Hot new keywords” below the search box. As I reported here before, Google in Asia (not only Japan but also Korea, China etc.) has added links with icon below the search box last year hoping to improve visitor’s experience at Google. Basically, Google realized that […]

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Portuguese who search for products of services online, spend in average €220.
This is the main result of the first online buying behaviour study done by Google Portugal. In this study more than 2.000 people were asked for their online buying (and searching) habits. Other interesting conclusions were:
People who search online and buy offline spend […]

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Yahoo Japan announced that they will discontinue Yahoo video-cast services after April 5, 2009. Starting February 16, 2009, they will no longer accept new video uploading through the service. All of the uploaded videos will be deleted on April 5, 2009.
They recommend their partner sites NicoNico Douga and Zoom for video uploading and distribution services.

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The annual Reykjavik Internet Marketing Conference and Expo (RIMC) will be taking place on Friday 20th March in Reykjavik, Iceland this year. The conference focuses on Online communications and Internet marketing in a International Environment.
Speakers include Sion Portman, European Marketing Manager – Nike, Adam Lasnik, Search Evangelist – Google, Rand Fiskin, CEO – SEOmoz, Ben […]

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According to Elvar Arason researcher and a senior consultat at ABSmedia Iceland nearly all Icelanders aged 20 to 29 are registered on Facebook. This social media website is a huge success in the country to say the least.
Nearly half of the nation is registered or just under 120.000 people and nearly everybody in the age […]

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Even after mixi, gree, facebook and twitter, BBS sites are still popular in Japan. The biggest BBS site in Japan, “2ch” is where you can hear all the gossip about… just about everything you want to know.
There was a rumor back in late 2007 that the owner wanted to close the site. Instead, Hirouki Nishimura, […]

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According to China Internet Association, there are more than 50 million blogger in China as of November 2008. The number of blogs has reached 100 million.
There are 290 million Internet users in China right now.

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Happy new year everyone,
I am a new member on the blogging team and from time to time I will bring you search marketing and related news from the snowy Baltic state of Estonia… I may also mention what’s going on in Latvia and Lithuania from time to time.
I referred to search marketing in this post’s […]

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Baidu, the world’s largest Chinese search engine, announced the opening of a Shanghai research and development center to implement the “Aladdin Plan” in order to identifying the ‘Hidden Web’. The Hidden Web, also know as ‘Deepnet’ or, the ‘Invisible Web’ is content that is not currently indexed by search engines. This area of the […]

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Friendfeed is now available in 6 new languages including Japanese and Chinese.
Friendfeed currently works with 59 services including Facebook, Fricker, YouTube and Twitter, and 1/3 of the users are already using it with languages other than English.
Facebook and Twitter already have Japanese version and gaining Japanese users, but mixi and Gree are definitely the largest […]

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Since we don’t have Thanksgiving holiday in Japan, we don’t have the Black Friday nor the Cyber Monday. But, on December 7 (OK, it was Sunday), Rakuten had the record sales of more than 3 billion yen in one day, which was 40% up from the same time last year. I guess Japanese market is […]

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ComScore, Inc. just announced top Japan website rankings for the month of October 2008. The ranking information is based on data from the comScore World Metrix audience measurement service.
The rankings of the largest and fastest growing Internet properties and site categories in Japan shows that Business/Finance sites saw visitation growth in October due to the […]

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Google recently opened ads to beer and now hard liquor ads will be allowed in January. The liquor advertisers can only buy ads on Google that are directed to the liquor manufacturers site. According to a Google rep in Asia when asked about liquor ads in Asia;
‘Google is only relaxing the policy in countries […]

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The vertical search field in Bulgaria has seen some development in the last 6-12 months and in this post I’ll try to cover the current situation and outline the future trends.
Only two years ago virtually no vertical search engines existed in the Bulgarian web. There were some rudimentary attempts at vertical search but they were […]

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Social Networking is a very popular activity in Latin America and Brazil is making a serious point about it.
A comScore study involving all countries with more than 10 million internet users revealed that social networks reached 87% of Canadians and 85% of Brazilians during September 2008 (9.3 points increase when compare to last year), taking […]

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There were technical problems related to our live blogging during the recent International Search Summit causing bad formatting in all posts - I apologize for the inconvenience - posts are now “readable” - always consider this was a live blogging

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10 DOs and 10 Don’ts when turning to the emerging markets Lesley Richards - Samia Kesseiri of Web Certain Reach your market Keyword research Segmentation and geotargeting Decide on your budget Localize your objectives Media Placement Landing page localization (landing page relevancy - unique sale propositions …) … Political factors don’t assume everyone purchases online Algerians research online and buy offline In China payment is not with credit card but Cash on delivery Geotargeting is essential in big countries (see Brasil for example) CPC can vary considerably - don’t expect to pay less in india than in the UK English is used in B2B - don’t think you need to go local always …

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Often there are problems related to effectiveness - can users achieve what they need to Ease of learning Recognition rather than recall error prevention satisfaction all fundamental parameters requiring attention and measurement to benchmark website performance. Search Usability - ease with which users find information on a website. people say a lot about what they want with their keywords - more “pogo sticking” there is less likely are conversions …

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