Global Search Engine Marketing & Social Media News And Analysis

Madrid: 

I work for a PPC agency that advertises across nations and in most cases, we use native language speakers to run campaigns for each country. This isn’t overkill, it’s essential.

If you’re based in a single country and trying to internationalise [...]

London: Consumers looking for a better deal and making savings online is BIG business. In the UK, 67% of adults are going online to seek discount codes and sites, such as VoucherCodes.co.uk, are looking at innovative ways to [...]

London: 

The International Search Summit will be once again opening its doors to marketers and webmasters battling with the challenges and complexities of managing a web presence and online campaigns in multiple countries and languages.

Over the course of the day, [...]

Los Angeles: 

Developers and consumers are only just beginning to see the relevance of apps and their application in everyday life – excuse the pun – not just browsing catalogues or downloading the latest gimmicky talking cat. Apps are beginning to get [...]

Mumbai: 

At 16 million users and rapidly growing, India is one of Twitter’s top growth markets. According to Webcertain’s Global Search & Social Report 2012, India is the world’s by distance fastest growing online market when it comes to [...]

London: 

If I were to ask you what’s the world’s largest and most visited social media platform, what would your answer be? Facebook, right? According to our research at the GlobalWebIndex, that answer would actually be wrong. YouTube is, in fact, [...]

: 

A recent report by Experian has been released showing the state of the online retail market.

The key conclusion is that massive improvements are needed and retailers need to embrace the digital space especially now as the retail space both offline [...]

London: 

As the web becomes more complex, so does the role of the search marketer. The explosion of the mobile web has certainly introduced a range of new challenges and [...]

Beijing: 

Rarely has Baidu’s disclosure of its quarterly financial results been awaited with such anticipation as has been the case for Q3 2012. Plenty of unknowns were to be answered, but one question in particular stood out compared to previous quarters: [...]

Beijing: 

There’s no doubt that the mobile ecosystem is rapidly evolving; infrastructure, Wi-Fi connection availability and connection speeds are improving. There are now more mobile broadband accounts than fixed globally, and during a recent presentation at Bloomberg, San Fransisco, Mary [...]