I was reading today a very interesting post from Search Engine Land today which discussed the differences that exist in Europe not only in terms of languages but in terms of culture.
http://bit.ly/AMvMu
The article describes the different challenges of producing content (and translating) in more than one version for each language, as there can be […]

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According to the latest comScore report “in Brazil, Google Sites accounts for 89.5 percent of all searches conducted, while Google Orkut has a dominant position in social networking (96.0 percent of time spent), as does Google Maps in the maps category (70.9 percent of time spent) and Google-owned YouTube in the multimedia category (91.6 percent)”.
You […]

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When speaking about the BBC, I immediately see a huge company with a massive turnover and a very big marketing budget.
With a guaranteed £3.5 billion revenue each year, the BBC holds a strong position in the market obviously, making its competitors struggle. It is said that the BBC has been paying Google - as part […]

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The first ad:tech in Japan was held on Sept 2-3 in Tokyo. The agenda had 4 keynotes invited from overseas and a keynote panel by 3 Creative directors and a CEO from Japanese corporations including Dentsu. Innovation was one of the themes of the conference, which had 6 different session tracks including “performance marketing” and […]

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A Latin American Communications Firm (Mazalan Comunicaciones) recently published the results of a survey that they applied in 26 countries to 40 Marketing Communications and PR firms to ask them about the tools they are using at the moment both to send information to journalists and other SEM activities.Agencies and firms around the world including […]

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Last week, I came accross an intriguing article with the title : HALAL Search Engine Launched….and I kept on reading.
The Search Engine targets the muslim e-community that surfs the World Wide Web and would come accross ‘haram content’, hence the name of ‘halal’. To clarify both terms, Halal is anything accepted by Shariah Islamic Law, […]

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In Mexico, 3 of 19 Goverment Secretaries and other government agencies are already using social media like Twitter and Facebook to inform the public about important announcements as well as promoting social programs.
The Secretary of Agriculture has an account in Facebook where they have already more than 100 followers. In this page there is a […]

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Just recently an article was published online, regarding censorship in Social Media and President Calderon from Mexico.
Calderon has a page in Facebook and basically if you become a fan you are allowed to post your comments in there. The article describes how the admins of the page don’t leave aggresive comments from members and can […]

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I was reading a very interesting article from Search Engine Roundtable news archive dicussing the geotargeting of Ireland…which made me think.
When it comes to UK and Irleand, UK companies tend to place their UK site on a ccTLD then add some localised flavour of the english words (such as colour, favour,localise,…). It is heavily the […]

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Have you ever wondered what the Japanese, Arabic or even Turkish press are saying in the news today ? Well it may now be possible for the monoglot community to ‘read’ and ‘understand’ different languages.
Indeed, the World Wide Lexicon Project (as reported by the NewScientist) is essentially a simple software that identifies the language of […]

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The BBC reports that Lee Kai-Fu will leave his post as President of Google Greater China during September adding to a bumpy period for Google in China. After 4 years, he will be replaced by John Liu who currently heads Google’s Chinese Sales team.
Baidu is the leading search engine in China and Google has […]

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Comparing data released by comScore this year and comparing what they said last year, the story emerges the Europe has actually surged ahead in terms of number of searches. This is partly due to the wide number of countries in the European region - particularly including Russia which is surging ahead on all cylinders […]

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Yahoo has announced it is to acquire Maktoob.com, the leading online community in the Arab world with more than 16.5 million unique users. This also means that Yahoo will acquire control of the original Arabic search engine - Al Araby.com. in their release, Yahoo gives various statistics justifying the acquisition. What they […]

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According to data presented in recent hitwise report, ranking 27 th most popular wesbite and 4 th most popular website in Computers and Internet - Social Networking and Forums (Source: Hitwise )

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Google’s recent sales performance are generally regarded as ’slightly down’ or static depending on your point of view. However, as the “Use International Search Marketing - Just Like Google” article I published on Search Engine Watch shows, a deeper look at the figures reveals that, whilst somewhat moderated, the scale of Google’s sales in […]

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The study examined a sample of US Tweets and provides interesting insights on how people are using Twitter: * 40% of Tweets are BLA BLA (people talking … about themselves) * 37% are conversational (people talking to people) * 8.7% are informational (RE TWEETS, people relaying useful, interesting information) The report provides numerous metrics including a section called Why Teens Aren’t Using Twitter where a 15 year old intern at Morgan Stanley finds Twitter not safe, and explains why teens prefer FaceBook and MySpace.

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iPerceptions survey data from Q2 2009 is available for download at the iPerceptions Resource Center.
Report highlights:

Hospitality websites struggle to convert visitors into bookings
Only 60% of users actually completed a transaction during the course of their visit
4 in 10 visitors walked away without making a reservation
over 40% of users abandoned the booking process because of a […]

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Could the Microsoft-Yahoo deal be the start of something much bigger in terms of the power balances on the web? This post on Search Engine Watch blog examines the potential for the new deal to be the start of a wider chain of events that changes the landscape of the industry. Not everyone […]

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Via Adage, ComScore has revealed the Google share by market showing the Google domination in many markets alongside discrepancies such as Korea where Google has a dismal share of the market. Western Europe has stronger Google shares than the US but the Mountain View monolith is most powerful in Brazil, Turkey and Italy.

Unfortunately, with […]

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On July 29, GREE (gree.jp), one of the biggest SNS sites in Japan, announced its financial report from June. The report shows that they had 374% increase in sales and 696% increase in profit compare to June of last year.
Since last year, GREE has been promoting the services through TV commercials and partnerships with other […]

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