Global Search Engine Marketing News from Global Experts

Beijing: 

Chinese search engine Baidu is the undisputed market leader when it comes to search in China – and following Google’s closure of its Chinese website, its market share is likely to rise. Organisations attempting to reach the 380 million Chinese [...]

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Mountain View: 

Google’s announcement that it is re-directing Chinese users to uncensored Chinese-language results at Google Hong Kong is an historic turning point when one ‘empire’ sees its apparently unassailable position as no longer certain. In China it is hugely important [...]

New Delhi: 

Gillian Muessig is the President and Co-founder of SEOmoz, one of the world’s leading SEO resources and is a regular speaker at search marketing conferences around the world. She sits on the board of directors for two search [...]

The Hague: 

It’s only a very small country, so it hasn’t been the biggest job the Google Streetview-people had to do, but they did it. Almost the entire country of the Netherlands has now been captured in images in Google Streetview. [...]

Wakefield: 

Six out of thirteen SEMPO board members are now none-US so SEMPO is turning truly International. SEMPO, the Search Engine Marketing Professionals Organization annouced earlier this month the results of its 2010 Board of Directors election which begin their [...]

Reykjavik: 

A study done by Nordic eMarketing in Iceland last October showed that Google had 79% market share with Leit.is a local player with close to 9%. Another study done this March showed that Google has reached the 80% mark and [...]

Hyderabad: 

Facebook has announced the opening of an office in Hyderabad in southern India to support the roll out of Facebook to the large India-based population. Already Facebook has 8 million users in India. The company is now looking [...]

Chicago: 

Shari Thurow, founder and SEO Director of Omni Marketing Interactive is recognised as the leading expert on search engine friendly design and has authored three books about web design and usability. She speaks at events around the world, sharing [...]

London: 

Bas van den Beld is a leading expert on European search and a regular contributor to search marketing publications and conferences all over the world. He also runs State of Search – a new website providing insight and [...]

New York: 

Bryan Eisenberg certainly thinks that ‘Conversion Optimisation’ is the best thing since sliced bread. In fact he’s just left his company to focus on being a marketing speaker covering this ‘critical’ aspect of marketing and recently demonstrated his thinking [...]

Paris: 

If you think that by tweeting in English you will reach the entire world, you are wrong. Though English is by far the most ’spoken’ language on Twitter, there are still many other languages on Twitter. French [...]

Rome: 

Today Google made top headlines once again as 3 Googlers were tried and found guilty because failing to comply with Italian privacy code.

Google has labeled this a serious threat to the web in Italy.

Google posts:

” … But we are [...]

London: 

Global SEO and Usability expert Shari Thurow will be speaking on SEO and the Scent of Information at the International Search Summit on 13th May in London.

The scent of information exists on a website to guide the user and [...]

London: 

Whenever the topic of ‘international SEO’ is discussed – one of the very first subjects people want to learn and talk about is which domains to use and how to structure a website at the very top level. In [...]

London: 

It is interesting to note that, according to Google, there are monthly 12,100 searches for the phrase “Website Translation” and only 1,000 for “International SEO”. Of course, there are other phrases of importance such as “multilingual SEO” but that’s [...]

Paris: 

Everyone in the online world depends on having good data in some way or other. Until ComScore rolled out qSearch in 150 countries, there was very little comparable data available to compare activities in different countries. Frequently, people [...]

London: 

Over 13 billion videos were watched on YouTube in December 2009 in the US alone, and the video sharing site is undoubtedly the global market leader. After the US, YouTube is most popular in Japan, Germany, India and Italy, [...]

Mountain View: 

Chinese war guru, Sun Tzu, who wrote the “Art of War” would have been shaking his head in dismay at the launch of Google Buzz earlier this week. Whilst Wall Street was rubbing its hands in glee at the [...]

: 

Earlier this month, UCC coffee, one of the popular coffee manufactures in Japan, made a big mess on Twitter in a matter of days. Here’s what happened.

They have been running “Good Coffee Smile Campaign” since 1999 using mas-media. This [...]