With Facebook topping the chart as the most popular US search term of 2009 and being the most visited site on Christmas Day, speculation is rife as to whether the social network will prove a real threat to Google. While they are two different tools, Facebook is now offering a viable alternative to advertisers and […]

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During the interview with Nikkei Business, Yahoo Japan’s president Inoue said that he wasn’t impressed by some of the popular Google services such as Street View, Book Search and AdWords.
He thinks that those services are either in the “gray area (of the law)” or copies of someone else’s services, and Yahoo Japan’s legal department would […]

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The next International Search Summit will take place on 13th May, 2010 at a new venue, The Barbican in London.
The speakers and the agenda are yet to be confirmed, but the event will once again focus on issues and trends in international seo, ppc and social media which affect search marketers as they carry out […]

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French people cannot get rid off their mobile phones, according to a TNS Sofres study, conducted amongst 1200 people older than 12 years old late August 2009.
Indeed, 79% of them declared owning one, with 20% never letting it go, even when going to the bathroom (about 8%). Moreover, about 23% use it to go on […]

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When Google said it was adding “real time” search to its platform, most saw this as a logical addition which made sense. Few recognised the pandora’s box which was about to open enabling ‘reputation management’ to move centrestage giving reputation managers everywhere a business filip which fully justified the investment in brand, reputation and […]

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Because of what I do - specialising in international and multilingual search that is - for years people have been explaining to me the importance of the ’semantic web’ and that I should be getting involved. Many thought it had something to do with linguistics (including me). Essentially I saw ’semantic web’ as […]

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Next week I’ll be speaking at the Search Engine Strategies Chicago panel, “New Exporters: How Search Marketing Can Be Used to Build Overseas Trade” panel at the Search Engine Strategies conference at the Hilton hotel in Chicago. This is a first time panel and represents an exciting new approach from the people at Incisive […]

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According to research published in new Icelandic book on Internet marketing 80% of the Icelandic nation is using Facebook. Another research done by the international research company Capacent and published in the same book it’s revealed that 72% of Internet users, fifty four or younger, in Iceland start their purchase phase by using the search […]

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As of 16th November, it is now possible to register non-Latin domain names, using characters including Chinese, Cyrillic, Greek and Arabic. This development also affects certain languages such as Swedish, which use the Latin alphabet but have additional special characters, which have previously not been represented in domains. It will also be possible to mix […]

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Managing Websites Across Multiple Markets

  David Sowerby - Straker Software

The internet community is changing - major changes are under way
forces driving the global economy have shifted
must focus on international - moving into new markets

The web is the most effective media to open new markets.
The translation industry hasn’t changed over the past 20 years. Traditional workflows […]

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How to Target Key Latin American Markets
  Ana Leckenby - WebCertain
Spanish and Portughese speaking countries total more than 200 million worldwide - an interesting audience

There are a number of economies that have survied difficult times - for example chile, argentina
high tech cities
a push to support globalisation

Things Latin Americans like ..

transactional - people who like to […]

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Search in Holland


 Bas van den Beld - Searchcowboys.com
The Dutch use Google - 94%
Localization is the primary factor.

17 million people - high density
Kingdom
Democracy
70% speaks English
60% German
Dutch are very much online 85% are online, mostly youngsters starting from age 4 are online at least once a week
5 million use broadband - they watch TV online
80% […]

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Motoko Hunt - AJPR
94 million users
4% using devices other than PC or mobile, such as TV and Playstation
90% 14-49 are on the internet
99% of business with 50% of them on Ecommece
Country code in japanese characters starting next year
Google is increasing penetration (google now just over 50%)
Verticals are doing well in jp - YAHOO! shopping etc.
MOBILE […]

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Kristjan Mar Hauksson - Nordic eMarketingGround rules

no distribution of the same text to multiple locations
re-write to two or three versions
write it short and scalable
do not spam it with links 2 or 3 at the most

try to influence people to pick up the story - people who are passionate about topics.

think of the people and […]

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This is the first afternoon session of the day (unfortunately there have been problems with the WIFI so I wasn’t able to blog all sessions). The focus is on links and linking.
Which is the best link ? From a relevant website ? well yes but good links are those that generate traffic.
The ideal link is […]

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Universal Search and Digital Asset Optimisation
Anne Kennedy - Beyond Ink
Universal Search - more content from the databases to get quicker to the information, created more ways to increase brand engagement and conversion.
We are actually doing marketing
Why care?

multimedia is a driver of search marketing

YouTube
Flickr
Facebook
Twitter

Tap into these opportunities

Use Video, upload it and have your contacts talk about […]

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Peter Maxmin - Bing
BING now investing “heavily” in Europe.
People rely heavily on search , but only 1 in 4 queries deliver successful results, 42% of sessions require refinements and search today does not tailor for user intent.
Search sessions are long and repetitive - for rx. seeking a digital camera - isers will switch engines, use […]

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There is a general awareness regarding International Search and the necessity to. Major corporations are dealing with:

Team

Build your global team

Linguistic

Maximize your content and keywords

Infrastructure

Offers scaling opportunities

INFRASTRUCTUE
many countries and languages are a challenge right from the start. Working with local teams is essential - the local agencies need requirements to optimize content. High level organisation can […]

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Tomorrow another edition of the International Search Summit hosted by Web Certain at the British National Library in London takes place.
The focus of tomorrow’s discussion will be SEO (Search Engine Optimisation) with a grate list of speakers lined up to share useful information and tips on how to go about optimising websites and establishing a […]

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It’s nearly time for the next International Search Summit hosted by WebCertain - this time with a focus on international SEO strategies.
Visit the International Search Summit website for full details of the speakers, who include Bill Hunt, Massimo Burgio, Dixon Jones, Kristjan Mar Hauksson and Motoko Hunt.
Topics include; Global Search Strategies, Brand Reputation Management and […]

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