Global Search Engine Marketing & Social Media News And Analysis

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taken from http://www.searchalliance.com/europe/en/home

The Yahoo! and Microsoft Search Alliance is a major initiative between our companies to create a competitive choice in search for advertisers and consumers. The combined scale will assist both companies in speeding the pace [...]

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Following up on last week’s Google search algorithm update, Sitrix benchmarked a range of websites analysing how their organic ranking was affected…
In order to do so, Sitrix created the Sistrix [...]

Munich: 

Eastern Europe, The Middle East and Africa are all regions that are rapidly developing when it comes to web use and becoming increasingly popular targets for global organisations.

We speak to Google’s Steffen Ehrhardt ahead of the [...]

Tokyo: 

Yahoo Japan will run a Yahoo Point Campaign in March. During a month of March, all registered users (Yahoo ID is required) will gain Yahoo points every time they search. Members can use Yahoo points to pay for several services [...]

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Google has once again implemented a new search criteria, adding social networks such as Twitter and Facebook to SERPs.

The updated  functionality will be rolled across the English language [...]

Munich: 

The Yahoo! and Microsoft Search Alliance is finally coming to fruition with marketers and advertisers in Europe beginning to feel the effects of the partnership in early 2010.

In advance of his session at the International Search Summit Munich on [...]

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Search Engine Marketing industry web statistics key reference comScore’s recently issued its ‘2010 U.S. Digital Year in Review’ report
comScore chairman Gian Fulgoni says ‘2010 was a very positive year for the digital media [...]

Helsinki: 

Overcoming language barriers is one of the greatest challenges for any business targeting an international audience, particularly in the social space where multiple conversations are happening on multiple platforms in multiple languages all the time.

Here we talk to Jani Penttinen, [...]

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French Internet pioneer Jacques Antoine Granjon, founder of Ventre-privee.com, has now set up alongside with Xavier Niel, Marc Simoncini – a.k.a Mr Meetic [...]

San Jose: 

The early bird rates for the International Search Summit @ SMX West will expire on Saturday February 5th – so register now to join us in San Jose.

The Summit will follow SMX West on March 11th,  with a [...]