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Overture Japan ads now appear on mixi SNS

Motoko HuntMotoko Hunt  Aug 2, 2006

Overture Japan began serving ads to Japan’s No.1 social networking service “mixi” on July 27. The content-match ads appear on the mixi content search results pages.

On July 26, mixi announced that its membership reached 5 million on July 24.

mixi member:
- Female (50.5%), Male (49.5%)
- 19 and younger (8.5%), 20’s (62.0%), 30’s (22.9%), 40’s (4.6%), 50 and older (2%)

Monthly PV:
- PC version 6.1 billion
- Mobile version 1.2 billion

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