Online marketing expenditure in Italy: +43%
Jan 9, 2008
Sante J. Achille
Sante J. AchilleItalian Search Marketing Consultant and Blogger
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Online promotion expenditure on the rise in Italy with a 43% increase over the 12 month span – Nov 2006/ 2007.
Assointernet published online marketing expenditure figures provided by major agencies, showing a +11% w.r.t. the previous month of October 2007.
Expenditure breakdown:
- banners +26 %
- sponsored links and “buttons” +32 %
- other + 60 %
- SMS +1178 %
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