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Online marketing expenditure in Italy: +43%
Sante J. Achille Jan 9, 2008 Online promotion expenditure on the rise in Italy with a 43% increase over the 12 month span - Nov 2006/ 2007.
Assointernet published online marketing expenditure figures provided by major agencies, showing a +11% w.r.t. the previous month of October 2007.
Expenditure breakdown:
- banners +26 %
- sponsored links and “buttons” +32 %
- other + 60 %
- SMS +1178 %
2 Responses to “Online marketing expenditure in Italy: +43%”
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January 9th, 2008 at 11:21 pm
[…] Vishen wrote an interesting post today onHere’s a quick excerptAssointernet published online marketing expenditure figures provided by major agencies, showing a +11% wrt the previous month of October 2007. Expenditure breakdown:. banners +26 %; sponsored links and “buttons” +32 %; other + 60 … […]
January 22nd, 2008 at 5:21 pm
[…] Online Marketing expenditure figure for Italy, November 2007: +43% Online promotion expenditure on the rise in Italy with a 43% increase over the 12 month span - Nov 2006/ 2007. (tags: online-advertising stats italy) […]