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Online advertising to exceed 10% of budgets in 8 markets by 2008

Andy Atkins-KrügerAndy Atkins-Krüger  Oct 6, 2006

Media research firm Zenithoptimedia reports that 8 countries will dedicate more than 10% of their budgets to online marketing by 2008. Two countries will already cross that barrier this year - the UK adn Sweden - interestingly not the US.

The 8 countries are:-

  • Australia
  • Israel
  • Japan
  • Norway
  • South Korea
  • Taiwan
  • UK

    • In 2008 it is estimated that 17.2% of marketing spend in the UK will dedicated to online and online will be ahead of cinema and outdoor forms of advertising and not far behind radio. Smaller advertisers in particular are to benefit from the affordability and targeting capabilities of the internet (which means ’search’ to you and me!!)

    Internet advertising expenditure is to rise globally by 84% between 2005 and 2008.

    Visited 3373 times, 1 so far today

    3 Responses to “Online advertising to exceed 10% of budgets in 8 markets by 2008”

    1. smith90 Says:
      July 27th, 2007 at 8:56 pm

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      We deal in Various types of Mobile phones, Laptops and Video Games,
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    2. Amic Media Limited Says:
      October 23rd, 2007 at 5:27 pm

      Help me advertise mycompany

    3. advertiser Says:
      March 23rd, 2008 at 3:34 pm

      Has anyone out there heard about WideCircles.com. It seems like a way better service then wasting money on PPC. Apparently they are using refering websites ( forums, blogs, wiki, etc. ) and have a viral word of mouth distributed approach to it. My friend told me he got around 100 visits from single post which cost him $0.40c. I am going to give them a try today . In case you are intrested here is it. http://widecircles.com?s=imt1

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