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New trend in Japanese SNS market

  Nov 15, 2006

As I’ve reported in past, SNS services are really hot in Japan. While mixi went public with more than 7mil members, and Softbank to offer Japanese version of MySpace, there’s a new trend in SNS market in Japan.

At nanoty.jp, you can create your own SNS site for free. From mid to the end of October, more than 1000 SNS sites were created within 2 weeks period of time.

Most of SNS sites created using nanoty are for small and targeted markets categorized by interests and groups, i.e., music, sports, pets, school alumni, and cities. Some are family SNS sites where family members can communicate with messages and photos.

Visited 1423 times, 2 so far today

5 Responses to “New trend in Japanese SNS market”

  1. David Temple Says:

    Mixi made a good move adding SNS to the mix after starting with job search. Sure will give Gree and Any a run for their money. Social networking is hot and Myspace is sure to jump on the bandwagon in Japan. Do you think Google will try to get horn in on the advertising with that?

  2. Motoko Hunt Says:

    Hi David,

    Overture has started providing the ads to mixi.
    I’m sure Google is looking for the opportunities to expand the ads market, too.
    Google’s decision to provide Gmail to any one in Japan is a part of their efforts to expand the reach in Japan.

  3. David Temple Says:

    Good move by Overture. I’m sure you’re spot on about Google’s use of Gmail’s strategy to spread their reach. Will they catch Yahoo? What is the market share for each these days?

  4. Takehiko Says:

    Hi Motoko,

    Interesting story…

    A new entrant called “uStar.jp” is quite good to. you should go and have a look.

    Cheers
    Takehiko

  5. Chaturong Says:

    I lived in Bangkok It’s my first time to enjoy SNS website in Thai version with 5 langugaes in one website. Ichi corporation - Japan company expands the SNS website Market to Thai Vietnam China Korea.
    There are 6 languages in one website -Thai -japanese - Korean -Vietnamese-Chinese-English.

    CHECK1 CC is expected to have 10 versions available (by the end of December) !!With French, German, Russian and Spanish versions included,the website boosts up to 10 languages.Instant message service is available now.

    Instant Message Service & Online Group Discussion Available via Web CAM Technology

    Instant Message Automatic Translation Service

    Instant Message Automatic Translation Service is included in CHECK1 CC.

    “Diary and information could be translated into other languages for readers from other countries.”

    It is simple for you to translate diary and information via CHECK1 CC automatic translation feature.

    Enjoy the wold of new social networking service at http://www.check1.cc - Multilingual SNS Website-

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