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New Russian Search Engine Gogo Launched
Nick Wilsdon Jun 18, 2007 
Mail.ru have launched a new search engine into Runet this week, called "GoGo".
GoGo allows you to search for web pages, pictures, photo and video files. In addition, area search index included Otvety.mail.ru service. The search engine currently indexes 1 billion Web pages, 100 million photographs and 500 thousand video files.
Mail.ru have built their popularity by providing a Hotmail-like service in Russia, reports last week placed them as the second most popular destination in Runet, well above Google who failed to appear within the survey results.
Rumours of a Mail.ru search engine have been getting louder after the launch of their WAP search engine last year. Mail.ru had been sourcing both organic and contextual advertising from market leader Yandex. Yandex Direct (contextual) adverts appear on the new beta engine so it seems they will continue this relationship in part.
2 Responses to “New Russian Search Engine Gogo Launched”
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June 18th, 2007 at 4:56 pm
Way to go GoGo. Seems they took a different approach offering mail services then going after search. Partnering with Yandex for contextual ads also seems to be a great move.
June 19th, 2007 at 6:46 am
Yes David, it’s good to have some new blood in the SE arena. Although the Russian search market is much more diverse than the UK/US/EU where Google dominates.
I wonder if Google like the new name? It has got some slight similarities to their brand
Maybe I’m just too used to Google now!
>Partnering with Yandex for contextual ads also seems to be a great move.
Yes Google had that contract previously for Adwords but lost it late last year to Yandex. I don’t think Mail.ru will launch a contextual advertising platform but you never know. Begun’s system isn’t great so these other players could develop a tool to take network share away from them. One thing we’re not short of in Russia is programmers, we just seem to lack a bit of thinking on the usability side.