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New adwords verdict in Israel - It’s OK to use competitor’s name
Gilad Sasson Aug 6, 2006 Israel court of law, in a new verdict allows an Israeli clothes company to use its competitor name for AdWords searches conducted via google.co.il.
This is the first Israeli case in which the judge rules in favour of the sued company.
In it’s verdict, Judge Magen Altubia states that a search engine is an ad based media, and the fact that competitors use each other names is just natural. Furthermore to the loss the prosecutor (Matim-Li) will have to pay court expenses at an amount equal to 20,000$.
Via Haaretz (Hebrew)
5 Responses to “New adwords verdict in Israel - It’s OK to use competitor’s name”
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August 6th, 2006 at 11:03 am
Interesting outcome - generally the opposite of similar cases in Europe!
August 6th, 2006 at 12:16 pm
Yep, It is the first time I know of, in previous cases court told advertisers not to use names of competitors as targeted keyphrases nor in ad-texts.
August 7th, 2006 at 8:47 am
[…] Just found this interesting verdict of a court ruling in Isreal that legalizes bidding on competitor names on AdWords there. Quoting the news source: In it’s verdict, Judge Magen Altubia states that a search engine is an ad based media, and the fact that competitors use each other names is just natural. […]
August 12th, 2006 at 1:48 pm
[…] Vía: MS Posted by Alex Vega Filed in Publicidad, Enlaces patrocinados, Google AdWords […]
July 2nd, 2008 at 5:41 pm
[…] PPC Affiliate MarketingThe growing pains of NGEDIT Blog Archive ViEmu, adwords and clickfraud New adwords verdict in Israel - It’s OK to use competitor’s name Tags pay per click search engine keyword search keyword tool search keyword best keyword search […]