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key consumer insights & search of Bing
Sante J. Achille Nov 19, 2009 
Peter Maxmin - Bing
BING now investing “heavily” in Europe.
People rely heavily on search , but only 1 in 4 queries deliver successful results, 42% of sessions require refinements and search today does not tailor for user intent.
Search sessions are long and repetitive - for rx. seeking a digital camera - isers will switch engines, use price comparison, then reviews, … the overall work involves 15 queries and can take as long as 2 days.
Sessions are also decision oriented - 66% more people use Search for this. - Decision sessions are lengthy
so
- user are dissatisfied
- users want help searching
- users increase focus on tasks and decisions (not originally designed for these new tasks)
Search must:
- deliver results
- organize a better experience
- deliver information for decision and task management
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November 19th, 2009 at 11:53 am
[…] ISS - search strategies and the development of Bing www.multilingual-search.com/key-consumer-insights-search-of-bing/19/ – view page – cached Peter Maxmin - Bing BING now investing “heavily” in Europe. People rely heavily on search , but only 1 in … […]