According to Aun Consulting’s report, SEO market had 9960 mil yen sales in 2007 (25% up from 7970 mil yen in 2006).

5710 mil yen: “In-House” SEO marketing
2600 mil yen: Out-sourced SEO marketing
1650 mil yen: Tool, etc.

They think that the SEO market will continue to have a healthy growth in Japan, and become 17.6 bil yen market by 2011.

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