NetRatings’ report on Japanese main portal sites usage shows interesting facts.
It reports that people visit Yahoo Japan site spend most time on Yahoo Auction site (26%), which is much higher than Yahoo’s top page (15%). It also reports that people visit Google Japan site spend most time in Search (74%), and many people come to goo spend most time in Blog (23%).
Yahoo Japan:
- Auction pages (26%)
- Top page (15%)
- Mail pages (7%)
- News pages (7%)
- Search pages (6%)
Google Japan:
- Search pages (74%)
- Gmail pages (6%)
- Image search pages (5%)
- News pages (3%)
- Map service pages (2%)
MSN Japan:
- Mail pages (34%)
- MSN top page (21%)
- Search pages (17%)
goo:
- Blog pages (23%)
- Mail pages (8%)
- Top page (8%)
Yahoo still has far more visits than Google, but only 6% of those use the search function. hmmmm.
September 21st, 2007 at 4:58 pm
[…] All of the above are correct, except Japan, where Google appears to now have a dominant search market share, despite Yahoo! getting more web traffic and visits. See also this piece from Multilingual-Search.com. […]
May 12th, 2008 at 6:47 pm
[…] May 13, 2008 http://www.multilingual-search.com/japanese-portals-usage-report/31/08/2007 […]