Italians shop with hard cash in the pocket
Feb 17, 2008
Sante J. Achille
Sante J. AchilleItalian Search Marketing Consultant and Blogger
About Articles Social Speaking Consulting
According to recent statistics released by Banca d’Italia credit cards and similar electronic payment cards are present in more than 50% of Italians wallets and are unused, preferring cash at the check-out counter.
According to BankItalia, in 2006 Italians spent € 943,00 and paid by cash, approximately 48% of monthly expenditure. Electronic cash suffers slow growth and online shopping is estimated to be present in about 9% of households. Prepaid cards are used by 2,2% of families.
Related Articles
No related posts.
International search marketing covers SEO, pay per click and social media and represents one of the most dynamic and exciting industries in which to work. The team at Multilingual-Search.com are here to make life easier in a complex world – putting the key information you need at your fingertips
Comments
Leave a comment Trackback