World Edition
Multilingual search marketing and search engine statistics worldwide
ISS - targeting the latin american markets
Sante J. Achille Nov 19, 2009 How to Target Key Latin American Markets
Ana Leckenby - WebCertain
Spanish and Portughese speaking countries total more than 200 million worldwide - an interesting audience
- There are a number of economies that have survied difficult times - for example chile, argentina
- high tech cities
- a push to support globalisation
Things Latin Americans like ..
- transactional - people who like to do online banking
- communicators - countries that are using the internet as a means of communicating
- Social - Mexico one of the top users
- self improvement - used to search for jobs - here Peru is a leader
- new Web - Chile
there is a very high penetration for different uses - 25% people are using twitter a lot and updating their status online.
Ecommerce: they are buying books and computer accessories CD/DVDs Travel related, the Ecommerce is estimated to be USD 30 billion by 2010
Most companies are not doing SEO - there is a lack of content SMBs find SEO very expensive and cannot see how they will benefit from it
Paid search has a very low CPC - there is a good conversion rate.
The differences in language will tend to be greater for consumer goods - less likely in industry where the vocabulary will be more “standard”
People don’t search using accents.
6 Responses to “ISS - targeting the latin american markets”
Leave a Reply
Managing Editor
Regional Editors
sjachille
Sante J. Achille
[More]
Nick Wilsdon
e3internet
[More]
David Temple
Neo@Ogilvy
[More]
Marina Zaliznyak
Mediavant
[More]
AussieWebmaster
Smart Keywords
[More]
Kristjan Mar Hauksson
Nordice eMarketing
[More]
Marcelo Sant'Iago
iProspect
[More]
Nuno Hipólito
Search Marketing
[More]
Georgi Georgiev
Investor BG PLC
[More]
Sara Andersson
Global Strategies International
[More]
Gilad Sasson
Search Marketing
[More]
Rasmus Sorensen
Notabene
[More]
Ana Leckenby
WebCertain.com
[More]
Robin Gurney
Altex Marketing
[More]
Latest News
- The US Can Learn From Europe On Mobile Search
- Is ‘Conversion Optimisation’ The Next Big Thing In International Online Marketing? #SES
- There Is A Lot More Than English When It Comes To Twitter
- Google Italy: The Difference Between Freedom and Being Responsible
- Scent of Information at the International Search Summit
- SES London Global SEO:Domains, Hosting and Geo-targeting #SES
- Website Translation or International SEO? 92% of Website Translators Ignore SEO?
- Hitwise Ventures Outside English With France Launch. Oh la la!
- YouTube shares tips for global video marketing at International Search Summit
- Google Buzz Is Off As Bing Bites
Partners
Useful Resources
Contributors
- Multilingual Search is looking for new contributors! Contact us for more information.
Tag Cloud
Related News
- Visa Predicts E-commerce in Latin America to surpass $16 billion this year
- All Hispanic Ad Network Launches
- AOL targeting Latino Market
- Multilingual Search in Europe vs Latin America
Hot Topics Today
- World statistics on the number of internet shoppers (77 views)
- Global Search Report 2007 - free PDF download released (23 views)
- The US Can Learn From Europe On Mobile Search (21 views)
- Orkut is visiting Brazil (18 views)
- Top Italian blogs (14 views)
- There Is A Lot More Than English When It Comes To Twitter (13 views)
- India ranks third biggest e-shopping nation online today (13 views)
- SES London Global SEO:Domains, Hosting and Geo-targeting #SES (12 views)
- French Yellow Pages directory - Pages Jaunes - launches 'click to call' in France - for free (11 views)
- 90% of Japanese bloggers willing to write product reviews for reward (11 views)
Hottest Topics
- World statistics on the number of internet shoppers (28789 views)
- Global Search Report 2007 - free PDF download released (26416 views)
- 90% of Japanese bloggers willing to write product reviews for reward (25165 views)
- French Yellow Pages directory - Pages Jaunes - launches 'click to call' in France - for free (24530 views)
- Orkut is visiting Brazil (15630 views)
- Google Brasil - Year One (14183 views)
- Google opens office in Singapore (12457 views)
- LinguaWeb (11787 views)
- Walla.co.il - #2 search media in Israel moves to PPC (11243 views)
- New Russian Search Engine Gogo Launched (11144 views)
November 20th, 2009 at 10:59 am
[…] ISS - targeting the latin american markets www.multilingual-search.com/iss-targeting-the-latin-american-markets-2/ – view page – cached How to Target Key Latin American Markets Ana Leckenby - WebCertain Spanish and Portughese speaking countries total more than … […]
November 20th, 2009 at 11:30 am
Social comments and analytics for this post…
This post was mentioned on Twitter by andyatkinskruge: Latest post: ISS - targeting the latin american markets: How to Target Key Latin American Markets A.. http://bit.ly/Udx6k…
November 20th, 2009 at 12:23 pm
[…] Read the original post: ISS – targeting the latin american markets […]
November 20th, 2009 at 3:12 pm
[…] here: ISS - targeting the latin american markets Share and […]
November 20th, 2009 at 7:27 pm
As usual, talking about latin america and leaving Brazil out. Actually, this is a good strategy, because Brazil is the only portuguese speaking country in the region and the number of internet users is bigger than Argentina´s population, for instance. So it must be treated apart of the other countries. If you do want to know about online and search in Brazil shoot me an email.
December 16th, 2009 at 7:01 pm
Actually Marcelo, the presentation included Brazil in some detail - the two main markets discussed were Brazil and Mexico. It was the summary written live whilst the presentation was being given which focused on the smaller markets.