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ISS - Search in Japan
Sante J. Achille Nov 19, 2009 Motoko Hunt - AJPR
94 million users
4% using devices other than PC or mobile, such as TV and Playstation
90% 14-49 are on the internet
99% of business with 50% of them on Ecommece
Country code in japanese characters starting next year
Google is increasing penetration (google now just over 50%)
Verticals are doing well in jp - YAHOO! shopping etc.
MOBILE - 74 million users are mobile 50% using filtering - 1.3 Billion US in advertising
SOCIAL MEDIA 10% of business has some sort of social media
Unique in jp langiuage is they do not use space to separate words !
keywords - research is very important
localisation is essential - what’s appealing to an audience may not (and probably isn’t) appealing to another audience.
Koichiro Fukasawa - Wasabi Communications
Japan mobile technology is very advanced - 102 million subscribers (9 out of 10 users using the mobile web). more than 1/3 of subscribers are on a flat rate program - new phone models launched every season with more and more features, something of a new culture where sub cultures are born.
Mobile is used to make a payment, buy a train ticket, pay for Mac Donalds, or ticket concerts (“flash the mobile phone) mobile phones with very high resolutions: radio and watch TV is popular and common with mobile phones video on demand, gps, coupons, shopping sites … oh yeah and you can also use a phone to make phone calls ☺
Mobile SEO in Japan
must focus on official carrier sites (3) + YAHOO! mobile and Google Mobile, 5 websites in all
For mobil link building links from directories are effective - search algorithms not very sophisticated
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November 19th, 2009 at 6:00 pm
[…] ISS - Search in Japan www.multilingual-search.com/iss-search-in-japan/19/11/2009?utm_source=feedburner – view page – cached Motoko Hunt - AJPR 94 million users 4% on mobile 90% 14-49 are on the internet 99% of business with … […]
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November 28th, 2009 at 3:51 pm
Thanks for covering the session, Santi! Btw, 4% doesn’t represent the mobile stats. 4% of Internet users access using devices other than PC or mobile, such as TV and Playstation.
November 28th, 2009 at 4:03 pm
Hi Motoko, was great meeting up with you and a pleasure covering the sessions - I corrected the post !
December 6th, 2009 at 11:54 am
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