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ISS - Managing websites across multiple markets
Sante J. Achille Nov 19, 2009 Managing Websites Across Multiple Markets
David Sowerby - Straker Software
- The internet community is changing - major changes are under way
- forces driving the global economy have shifted
- must focus on international - moving into new markets
The web is the most effective media to open new markets.
The translation industry hasn’t changed over the past 20 years. Traditional workflows related to multilingual translation takes between 5 and 7 days. This is slow and costly so a viable avenue is a Machine Translation (MT) with a human review. Body content can be MT with a human touch: Computer assisted translated. This is a controversial issue but the scale of what is beginning is such to require this kind of assistance.
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November 20th, 2009 at 7:20 pm
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February 12th, 2010 at 11:11 pm
Even though it’s a machine translation, I highly recommend the WordPress Global Translator plugin especially if you have the new pages tied to your sitemap.
I believe you’ll get more traffic.
Glen Woodfin