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ISS - Digital Assets & Digital Asset Management

Sante J. AchilleSante J. Achille  Nov 19, 2009

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Universal Search and Digital Asset Optimisation

Anne Kennedy - Beyond Ink

Universal Search - more content from the databases to get quicker to the information, created more ways to increase brand engagement and conversion.

We are actually doing marketing

Why care?

  • multimedia is a driver of search marketing
    • YouTube
    • Flickr
    • Facebook
    • Twitter
  • Tap into these opportunities
  • Use Video, upload it and have your contacts talk about it. These assets can be favored by the search engines and can send a lot of quality traffic

Photos and video require great attention in the descriptions - avoid alpha-numeric photo names.
VERY IMPORTANT: embed video and audio in keyword relevant text - it works !!

The message: text messages are good but images and video are more and more relevant and should be used.

Visited 2134 times, 1 so far today

6 Responses to “ISS - Digital Assets & Digital Asset Management”

  1. ISS – Digital Assets & Digital Asset Management Says:
    November 19th, 2009 at 6:48 pm

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    November 20th, 2009 at 6:01 am

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  3. Reasons to Invest in an Xml Content Server for Your Digital Asset Management Solution | Cheap Technology Buys Says:
    November 21st, 2009 at 7:23 pm

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  4. Digital Asset Management Is On The Rise | Cheap Technology Buys Says:
    December 5th, 2009 at 5:42 am

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  5. Alena Says:
    December 29th, 2009 at 9:20 am

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Alena

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  6. digital asset management | DIGITAL Says:
    January 4th, 2010 at 9:05 pm

    […] ISS – Digital Assets & Digital Asset Management […]

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