Internet: a major player in Japanese’s purchasing decision making
The latest report on information gathering in Japan shows that Internet plays a big part in people’s information gathering and decision making process. 95% of 500 survey participants said that they use Internet to gather information prior to purchasing products and services. 89.6% of them use “search engines” and 59% of them use “products/services comparison sites”. What’s interesting is that more men use “comparison sites” and more women use “samples and trial products” before they make purchases.
If you have products or services targeting Japanese men, add comparison information on your website, and if your products or services are targeting Japanese women, try free sample offering to see if the RIO improves.
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