Interactive Media in Brazil
Mar 9, 2006
Marcelo Sant'Iago
Realmedia Latin AmericaBusiness Development Director at Realmedia Latin America
About Articles Social Speaking Consulting
Starting today you’ll find here updated content about Brazil’s interactive media market, with focus on SEM.
As an introduction, here’s the internet landscape in Brazil:
- 31 million users (as per Jan.2006; ranks #7 in the world)
- users spend 18 hours online per month (as per Jan.2006; ranks #1 in the world)
- 3,4 million broadband users
- online advertising spendings: US$120 million in 2005 (estimates says 20% is Search)
- 87,470,911 mobile phones
- online sales: 4 billion in 2005
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