Well…it is very important to which are the cities and parts of the country on which the survey was based ! I don’t think the survey went outside the major metropolises of the country. As a regular Internet user from India, I can only say that there is lot more to it. The long parking queues are just not enough to break the age long apprehension of the mass in terms of shopping online.

Well, I feel the major factor remains the lack of user friendly shopping portals in India. Most of the times the business giants tend to forget that the psychology of the Indian shoppers differs from the rest of the world. It is not always that the shoppers decide to buy something and log on to the shopping portals. Indian shoppers like to roam around and if anything particular of interest catches their attention they think of buying it. So there has to be user friendly sites with categories explicitly defined and managed. The more cluttered the sites would be, more the users will tend to alienate from the entire process. Then there should be options for comparative and group shopping as we Indians like to discuss and talk to friends and relatives about the product before buying it.

The there is the ‘touch and feel factor’ which never seems to stop playing at the back of mind of the shoppers. This is where the trust factor comes in as in ‘what if I don’t get what I see online?’, ‘What if the product is defective…can it be exchanged for a good one?’or something like ‘what if I don’t get the thing at all after I pay for it..?’ One cannot rule out these factors while talking about the success of e-commerce in India !

Then there is the shipping process…most of the sites tend to charge a lot for shipping the product to your place. Why would someone like to pay for it ,when in India there is ample option for bringing back the thing from a mall to home ! And last but not the least…apprehension of giving out the credit card details.

Ok, I agree that the scenario is improving in India but at the same time I feel there is a lot more to happen.

Yeh, Rakesh…I exactly meant this. This seems to be so farcical. I mean e-commerce in India is still in the nascent stage and its 3rd rank in terms of e-commerce among all the nations…it’s just too much. To know more about e-commerce scenario in India you may visit- http://maketicklive.com/blogs/