Home-grown Adsense killer for Russia

Nick Wilsdon  Sep 28, 2006

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12 Responses to “Home-grown Adsense killer for Russia”

1. Nick Wilsdon Says:
   September 28th, 2006 at 1:27 pm

   Interesting Itman - are there any other site exclusions aside from blogs? That is kind of strange considering so many sites these days can be considered ‘blogs’ (do they exclude forums for example?). I also know several designers who almost exclusively use WordPress as the CMS for their client work - holding both blog content and ‘pages’. That doesn’t seem a very sustainable policy but I can understand they are wary of recreating the spam Google seems to have fueled with Adsense.

2. Nick Wilsdon Says:
   September 28th, 2006 at 2:20 pm

   Thanks for the input Itman - wow that’s a pretty exhaustive list! Seems the barrier to entry isn’t quite as low as I first thought on hearing this news.

   Yes I am very surprised they aren’t including dating sites, that’s a prized area for PPC.

3. Russian webmaster Says:
   September 28th, 2006 at 5:44 pm

   Yandex doesn’t understand, that websites are not Yandex SERP, so, they don’t have horizontal and square ads. With such an approach I will not move to them in any way. On the moment you start to tell to the Yandex representative, that they should implement horizontal ads, he says: Yandex.Direct is auction. The more you pay, the higher you’re, there cannot be any horizontal or square, only vertical! So, I think it will take one year more to get it into the mind and implement all kinds of ads in order webmasters could put the ads into THEIR OWN design. Good luck to them…

4. Nick Wilsdon Says:
   September 30th, 2006 at 8:30 am

   >they don’t have horizontal and square ads

   That’s a good point. Google has realised that choice is a good thing for webmasters and seem to roll out more options fairly regularly. Hopefully Yandex will follow suite on that one.

   BTW - good to have you here from SearchEngines.ru.

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   October 1st, 2006 at 1:29 am

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6. Andy Atkins-Krüger Says:
   October 2nd, 2006 at 9:10 am

   Can anyone figure out why they have so many restrictions? Are they trying to protect the quality of clicks to advertisers? If so - is a blanket restriction (eg blogs) wise?

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   October 11th, 2006 at 2:59 pm

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8. Comply Says:
   November 16th, 2006 at 5:15 pm

   I have a quick question. what is the state of russian context advertising at the moment in terms of market shares? Particulalry in relation to Google, Yandex direct, Begun? I’d really appreciate some rough outline or a link to a decent source.
   thanks.

9. comply Says:
   November 17th, 2006 at 3:53 pm

   thanks, that’s what i was looking for. it is already of great help, but any idea where can i find some actual numbers/percentages?

10. Nick Wilsdon Says:
    December 9th, 2006 at 4:19 pm

    Hi Comply,

    Basically Yandex is the market leader at the moment, with about 65% coverage. Their in-house system also provide contexual advertising to Mail.ru and Nigma.

    The other big player is Begun.ru. They aren’t a search engine themselves, more similar to Overture of old. They provide the contexual advertising to Rambler (No.2 - around 20% marketshare) and their network of leading runet sites (including aport and travel.ru etc.)

    Google holds about 17-19% market share at the moment here.

    You can find statistics on usage here at LiveInternet. Feel free to contact me if you need further help on this.

11. pyrethrum Says:
    September 24th, 2007 at 7:57 am

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