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Guanxi: secret to marketing in China

AussieWebmasterAussieWebmaster  Jan 11, 2006

A recent article at CMO magazine discusses the subtleties of marketing in China.
The use of guanxi - your “network of influence” or your sphere of friends and acquaintences - is explained as being far more valuable than other Western marketing methods.

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One Response to “Guanxi: secret to marketing in China”

  1. AussieWebmaster Says:
    January 20th, 2006 at 10:10 pm

    Try it now… my bad coding screwed it up.

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