World Edition
Multilingual search marketing and search engine statistics worldwide
Greek Internet Usage statistics
Nikos Kapsomenakis Jun 13, 2005 Half of the Greek youth (aged 15-29) are online. This is the one of the main findings of a recent report based on the profile of the new generation provided by the Department of Communication and Mass Media of the University of Athens. Taking into consideration that the current internet penetration of the general population reaches a bit more than 20%, this is promising news for the .gr community, which has to be taken into consideration for future investments on the local internet market.
But what really are the characteristics of the Greek internet user? This is a question replied by the 2004 survey* conducted by VPRC on behalf of the Greek Government. According to the data provided, the main reasons** Greeks use the internet are e-mail (21.5%), information seeking for products and services (17.7%), information for news, weather etc (11.7), gaming (11.5%), music (9.7%), education (7.8%), information for Public Services (3.2%), online shopping (2.3%) and rest (14.6%).
From those people that use the internet, 81,3% declare that have not proceeded into any kind of buy through the web, while 18.7% have done so. Specifically, 81% of those who have made a purchase repeated the action within 2004. Greeks usually buy books (21.1%), PC hardware/software (17.2%), travel tickets (8.3%), CDs (8.2%), apparel (7.6%), services (5.8%), auto parts (5.7%), DVDs (5.6%), hotel booking services (3.8%).
The reasons behind their decision to buy online rest mainly on the convenience provided by the web (28.2%), Unavailability of specific products in the Greek market (28.1%), competitive pricing (26%) and variety of offered goods (10.1%). The average yearly amount spent per user reaches 1.114 euro and the charges are mainly billed through credit cards (58%).
Crossing to the other side, those that do not shop online project their own arguments: No trust on the billing system (34.5%), no need to do so (31.2%), cannot see/touch the product (20.1%) and no trust on shipping services (7.2%).
While this is the profile of the internet user/shopper, according to another survey provided by Eurostat, 87% of Greek SME (Small and Medium Size Enterprises) and 100% of large businesses take advantage of the internet.
Concluding, the Greek Government has undertaken a number of initiatives to educate and facilitate users while at the same time assisting companies both financially and by providing the infrastructure with the aim to promote and increase the usage on internet.
(* Full survey is provided in Greek only, here)
(** Survey respondents were able to choose one single reply for each category of questions)
One Response to “Greek Internet Usage statistics”
Leave a Reply
Managing Editor
Regional Editors
sjachille
Sante J. Achille
[More]
Nick Wilsdon
e3internet
[More]
David Temple
Neo@Ogilvy
[More]
Marina Zaliznyak
Mediavant
[More]
AussieWebmaster
Smart Keywords
[More]
Kristjan Mar Hauksson
Nordice eMarketing
[More]
Marcelo Sant'Iago
iProspect
[More]
Nuno Hipólito
Search Marketing
[More]
Georgi Georgiev
Investor BG PLC
[More]
Sara Andersson
Global Strategies International
[More]
Gilad Sasson
Search Marketing
[More]
Rasmus Sorensen
Notabene
[More]
Ana Leckenby
WebCertain.com
[More]
Robin Gurney
Altex Marketing
[More]
Latest News
- The US Can Learn From Europe On Mobile Search
- Is ‘Conversion Optimisation’ The Next Big Thing In International Online Marketing? #SES
- There Is A Lot More Than English When It Comes To Twitter
- Google Italy: The Difference Between Freedom and Being Responsible
- Scent of Information at the International Search Summit
- SES London Global SEO:Domains, Hosting and Geo-targeting #SES
- Website Translation or International SEO? 92% of Website Translators Ignore SEO?
- Hitwise Ventures Outside English With France Launch. Oh la la!
- YouTube shares tips for global video marketing at International Search Summit
- Google Buzz Is Off As Bing Bites
Partners
Useful Resources
Contributors
- Multilingual Search is looking for new contributors! Contact us for more information.
Tag Cloud
Related News
- Greek web users to have 'Greek' domain names from July 4
- Domain names now available with Greek characters!
- Stabilisation of internet usage in Greece at 30 %
- PC and Internet Usage in Italy - 2006
Hot Topics Today
- World statistics on the number of internet shoppers (24 views)
- 44% of Japanese mobile users click ads (15 views)
- Orkut is visiting Brazil (11 views)
- India ranks third biggest e-shopping nation online today (10 views)
- 90% of Japanese bloggers willing to write product reviews for reward (9 views)
- Top 10 Dutch websites = Search (9 views)
- International Search Summit announced for May 2010 (9 views)
- Is 'Conversion Optimisation' The Next Big Thing In International Online Marketing? #SES (9 views)
- The US Can Learn From Europe On Mobile Search (9 views)
- Google opens new office in Moscow (8 views)
Hottest Topics
- World statistics on the number of internet shoppers (28867 views)
- Global Search Report 2007 - free PDF download released (26439 views)
- 90% of Japanese bloggers willing to write product reviews for reward (25189 views)
- French Yellow Pages directory - Pages Jaunes - launches 'click to call' in France - for free (24541 views)
- Orkut is visiting Brazil (15654 views)
- Google Brasil - Year One (14199 views)
- Google opens office in Singapore (12473 views)
- LinguaWeb (11801 views)
- Walla.co.il - #2 search media in Israel moves to PPC (11255 views)
- New Russian Search Engine Gogo Launched (11168 views)
April 14th, 2008 at 2:00 pm
Hey Nikos my name is Sakis and I have a work to do and that is to bring forward information about the greek internet world and how it works in greece. I will ask you some questions and I hope you have the time to answer it will mean much to me. I am student from Sweden and my parents is from Greece so I am Greek.
How big is the internet population in greece?
What do the use internet to?
do the buy things from the internet?
Does the trust do to buy things from the internet?
Do you have price comparison sites in Greece?
Which is the five biggest e-commerce sites?
The ten biggest review sites?
What does people buy from the internet, if the buy something?
In what age to the use internet at most?