Google Turns to Advertising in Russia
Nick Wilsdon
Russian-based Search Marketer and Outsource Resource
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C-News reports that Google has launched its first ever advertising campaign in Russia. While usual Google policy is to rely on word of mouth to build support, they have decided to change policy in Runet.
Google’s advertising banners appeared on the websites of a number of large internet resources, such as Gazeta.ru, Eurosport.ru, Gismeteo.ru and others. Apart from the company’s logo and the search line, the banner contains numerous search requests.
As Boris Ovchinnikov, Head of Sup’s Research Department said there are two reasons for Google’s recent move.
The first reason is that the Russian internet market seems to be very attractive to Google. The second reason is that using its standard promotion policy, Google didn’t manage to take a leading position among search engines, since there are strong local players as compared to those of other countries.
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I took that detail from other news sources at face value.
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