World Edition
Multilingual search marketing and search engine statistics worldwide
Google Spain: New assignments. New outlook?
Marina Zaliznyak Mar 7, 2006 There’s a new addition to Google Spain and this time it’s not yet another valuable service sprouting on the endless list of Google tools and gadgets. Google has signed on a new team player to take charge of its operations in Spain After a long recruitment year, last week, Isabel Aguilera became Google’s leading woman in Madrid, Google’s Spanish headquarters. Aguilera comes with an impressive portfolio of highly influential positions and a successful track line. Just recently she was the COO of NH Hotels, one of the leading hotel chains out of Spain. Prior to that position she left a mark on Dell, while in charge of operations in Spain, Italy and Portugal. And even further back, she held another important position in Olivetti and Hewlett Packard.
Apart form Aguilera, who is now the General Director in Spain, Google has named Bernardo Hernández its new Director of Marketing. Prior to these new developments, Miguel de la Reina was the highest authority in Google Spain, as the Commercial Director, a position he continues to hold. In fact, it is no secret that Google’s office in Spain is of a purely commercial nature.
However, these new assignments lead one to wonder what it all means for Google and for us, search engine marketers, who work very closely with Google. Google has 90% of the market share in Spain. Sure, MSN and Yahoo are doing all they can to cover more ground and even smaller players such as Ask, Seekport and recently TPI’s Noxtrum are fighting to pick up the breadcrumbs, as valuable alternative engines. But certainly Google has nothing to worry about. So why the new assignments? Is Google finally taking the Spanish market more seriously? And if so, does it mean that the Spanish market has finally matured enough to deserve the attention. It would certainly make sense. Pay per click advertising grew by 36% percent last year. The growth spurt was the largest compared to any other advertising medium. The number of DSL connections grew by 54% last year. This January, there were 5,108,499 high speed connections. There is a lot of buzz about Google, search engines and advertising online. Even the smaller merchants are getting caught up.
There’s definitely an exciting future to anticipate. Perhaps Google feels the same way.
Leave a Reply
Managing Editor
Regional Editors
sjachille
Sante J. Achille
[More]
Nick Wilsdon
e3internet
[More]
David Temple
Neo@Ogilvy
[More]
Marina Zaliznyak
Mediavant
[More]
AussieWebmaster
Smart Keywords
[More]
Kristjan Mar Hauksson
Nordice eMarketing
[More]
Marcelo Sant'Iago
iProspect
[More]
Nuno Hipólito
Search Marketing
[More]
Georgi Georgiev
Investor BG PLC
[More]
Sara Andersson
Global Strategies International
[More]
Gilad Sasson
Search Marketing
[More]
Rasmus Sorensen
Notabene
[More]
Ana Leckenby
WebCertain.com
[More]
Robin Gurney
Altex Marketing
[More]
Latest News
- The US Can Learn From Europe On Mobile Search
- Is ‘Conversion Optimisation’ The Next Big Thing In International Online Marketing? #SES
- There Is A Lot More Than English When It Comes To Twitter
- Google Italy: The Difference Between Freedom and Being Responsible
- Scent of Information at the International Search Summit
- SES London Global SEO:Domains, Hosting and Geo-targeting #SES
- Website Translation or International SEO? 92% of Website Translators Ignore SEO?
- Hitwise Ventures Outside English With France Launch. Oh la la!
- YouTube shares tips for global video marketing at International Search Summit
- Google Buzz Is Off As Bing Bites
Partners
Useful Resources
Contributors
- Multilingual Search is looking for new contributors! Contact us for more information.
Tag Cloud
Related News
- Yandex release desktop search for Russia
- Google Maps launches in Spain with a lineup of local heavy weights
- .eu domain registrations lag behind in Spain
- Agregax—Search engine that scouts for Spanish blogs
Hot Topics Today
- World statistics on the number of internet shoppers (10 views)
- SES London Global SEO:Domains, Hosting and Geo-targeting #SES (7 views)
- India ranks third biggest e-shopping nation online today (5 views)
- The US Can Learn From Europe On Mobile Search (5 views)
- 90% of Japanese bloggers willing to write product reviews for reward (5 views)
- Facebook Hiring in Brazil (4 views)
- The Search Engine Landscape in Denmark (4 views)
- Global Search Engine Usage Grows by 46% in 2009 (4 views)
- Russian Yandex removes backLink operator (4 views)
- Google opens office in Singapore (4 views)
Hottest Topics
- World statistics on the number of internet shoppers (28930 views)
- Global Search Report 2007 - free PDF download released (26451 views)
- 90% of Japanese bloggers willing to write product reviews for reward (25197 views)
- French Yellow Pages directory - Pages Jaunes - launches 'click to call' in France - for free (24555 views)
- Orkut is visiting Brazil (15676 views)
- Google Brasil - Year One (14207 views)
- Google opens office in Singapore (12485 views)
- LinguaWeb (11810 views)
- Walla.co.il - #2 search media in Israel moves to PPC (11265 views)
- New Russian Search Engine Gogo Launched (11179 views)
