Comments on: Google initiates trademark bloodbath in the UK http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/ Global Search Engine Marketing News And Global Social Media Thu, 26 Jan 2012 21:04:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: SEO Specialisthttp://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-74076 SEO Specialist Sun, 27 Sep 2009 13:09:27 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-74076 No surprise to me, Google are a money making machine and have no problems with shifting responsibility if it makes them a bucket more in revenue. Indeed I would say that Google will do pretty much anything in order to drive up CPC rate, if that means no policing trademark keywords then that is that. To be fair I bet it has got the lawyers liking there lips as well... No surprise to me, Google are a money making machine and have no problems with shifting responsibility if it makes them a bucket more in revenue. Indeed I would say that Google will do pretty much anything in order to drive up CPC rate, if that means no policing trademark keywords then that is that. To be fair I bet it has got the lawyers liking there lips as well…

]]> By: Merlin: Translation News, Services & Directory » Blog Archive » Google expands new trademark policy - but sidesteps Europehttp://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-72236 Merlin: Translation News, Services & Directory » Blog Archive » Google expands new trademark policy - but sidesteps Europe Fri, 08 May 2009 02:02:12 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-72236 [...] the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on [...] [...] the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on [...]

]]> By: Download Competitors Keywords And Adwords. | 7Wins.euhttp://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-68595 Download Competitors Keywords And Adwords. | 7Wins.eu Wed, 02 Jul 2008 16:45:45 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-68595 [...] Web Design Marketing Podcast Ep 4 - Online Branding & Exposure - Web Design Marketing Podcast & Blog Google initiates trademark bloodbath in the UK Tags pay per click search engine keyword search keyword tool search keyword best keyword search [...] [...] Web Design Marketing Podcast Ep 4 – Online Branding & Exposure – Web Design Marketing Podcast & Blog Google initiates trademark bloodbath in the UK Tags pay per click search engine keyword search keyword tool search keyword best keyword search [...]

]]> By: Peevedhttp://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-67381 Peeved Tue, 06 May 2008 11:00:49 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-67381 So can we consider the people using the keyword to trigger in breach Trademark? If so any one know a good layer and our trade mark is already being used.. So can we consider the people using the keyword to trigger in breach Trademark? If so any one know a good layer and our trade mark is already being used..

]]> By: Devon Bankshttp://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-67127 Devon Banks Fri, 25 Apr 2008 11:03:32 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-67127 I am a little confused with all of this. If I choose to use my competitors trade mark as a keyword who does the trade mark owner try to sue, Google or myself?I would be happy if someone could answer this as we are currently been threatened by a company for using a keyword which relates to their brand. I am a little confused with all of this. If I choose to use my competitors trade mark as a keyword who does the trade mark owner try to sue, Google or myself?

I would be happy if someone could answer this as we are currently been threatened by a company for using a keyword which relates to their brand.

]]> By: John Andersonhttp://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-66762 John Anderson Thu, 10 Apr 2008 11:25:42 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-66762 The Coke example is a very good one. Coke, being a huge brand, will not share the same problems as say 'Brand X Cola' who don't have the spending clout as Coke. Coke, along with many other major brands will probably choose to bid on Brand X Cola's trademark keywords, thus knocking Brand X Cola off the first position/page within the PPC results.We all want competition as it's healthy and, as consumers, choice is how we make informed decisions.I think when comparing PPC advertising with any other form of marketing and advertising (offline) you have to be very careful. When a consumer searches for a brand online there is a reason they do this; it usually means the consumer has researched the various brands who provide the specific product, has chosen the brand and is usually in purchasing mode.I believe the debate on whether this move is good for search marketing in the UK will continue for some time.The question here, I think, is whether the search marketing playing field has been swayed towards the bigger brands with bigger purse strings? The Coke example is a very good one. Coke, being a huge brand, will not share the same problems as say ‘Brand X Cola’ who don’t have the spending clout as Coke. Coke, along with many other major brands will probably choose to bid on Brand X Cola’s trademark keywords, thus knocking Brand X Cola off the first position/page within the PPC results.

We all want competition as it’s healthy and, as consumers, choice is how we make informed decisions.

I think when comparing PPC advertising with any other form of marketing and advertising (offline) you have to be very careful. When a consumer searches for a brand online there is a reason they do this; it usually means the consumer has researched the various brands who provide the specific product, has chosen the brand and is usually in purchasing mode.

I believe the debate on whether this move is good for search marketing in the UK will continue for some time.

The question here, I think, is whether the search marketing playing field has been swayed towards the bigger brands with bigger purse strings?

]]> By: trademarks27http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-66743 trademarks27 Wed, 09 Apr 2008 22:56:44 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-66743 When I go into a store and ask for Coke they point me towards an aisle that has Coke, Pepsi, a store brand knock off, and a whole list of other choices. The sign outside the store said Coke and I asked for Coke. When I walked down the aisle the manger was there and he told me that Pepsi was on sale. I hope the Trademark lawyers shut this place ... and all like it ... down. When I go into a store and ask for Coke they point me towards an aisle that has Coke, Pepsi, a store brand knock off, and a whole list of other choices. The sign outside the store said Coke and I asked for Coke. When I walked down the aisle the manger was there and he told me that Pepsi was on sale. I hope the Trademark lawyers shut this place … and all like it … down.

]]> By: John Andersonhttp://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-66674 John Anderson Mon, 07 Apr 2008 10:07:21 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-66674 News that Google, from May 5th, are to change their UK policy on brand bidding, allowing competing companies to bid on each others brand and trademark keywords. This will obviously cause a major stir amongst search marketers across the UK, with many varying opinions as to whether this the correct decision on Google’s behalf.Current bidding policy restricts rival/competing companies to bid on each others branded keywords, this offers companies protection of their brand identity as they are the only company who rank in the Paid Ssearch results for their specific branded keywords. This seems like a logical policy as competing companies cannot bid on each others brands…it makes sense. From Google’s viewpoint the current policy offers minimal competition, thus lower revenue/profit gains potential as companies can opt for brand keyword bidding restriction, pay a nominal amount and reap the rewards of being ranked number one and only.The new policy will overhaul this protection so rival brands can compete for their competitors brand keywords. This will inevitablty result in some brands being knocked off the top PPC spot for their brand keywords. This move favours companies with higher spending clout as they can simply bid over and above their competitors for their branded keywords. The extreme scenario is that if you cannot afford to spend as much as your well-to-do neighbours you can wave goodbye to pageone listing, or even worse.Competition within search engines is obviously a very good thing as it means we must improve our skills and keep up-to-date with current practices. This move is an extreme case of competition and who knows what the implications of this move will be….we shall see… News that Google, from May 5th, are to change their UK policy on brand bidding, allowing competing companies to bid on each others brand and trademark keywords. This will obviously cause a major stir amongst search marketers across the UK, with many varying opinions as to whether this the correct decision on Google’s behalf.

Current bidding policy restricts rival/competing companies to bid on each others branded keywords, this offers companies protection of their brand identity as they are the only company who rank in the Paid Ssearch results for their specific branded keywords. This seems like a logical policy as competing companies cannot bid on each others brands…it makes sense. From Google’s viewpoint the current policy offers minimal competition, thus lower revenue/profit gains potential as companies can opt for brand keyword bidding restriction, pay a nominal amount and reap the rewards of being ranked number one and only.

The new policy will overhaul this protection so rival brands can compete for their competitors brand keywords. This will inevitablty result in some brands being knocked off the top PPC spot for their brand keywords. This move favours companies with higher spending clout as they can simply bid over and above their competitors for their branded keywords. The extreme scenario is that if you cannot afford to spend as much as your well-to-do neighbours you can wave goodbye to pageone listing, or even worse.

Competition within search engines is obviously a very good thing as it means we must improve our skills and keep up-to-date with current practices. This move is an extreme case of competition and who knows what the implications of this move will be….we shall see…

]]> By: trademark a screen namehttp://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-66673 trademark a screen name Mon, 07 Apr 2008 10:03:14 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-66673 [...] by hypermail 2.2.0 : Mon Mar 26 2007 - 00:35:41 GMThttp://www3.wcl.american.edu/cni/0101/27802.htmlGoogle initiates trademark bloodbath in the UK - Multilingual SearchA UK or Irish company that invests in products offering a certain value represented by a name or [...] [...] by hypermail 2.2.0 : Mon Mar 26 2007 – 00:35:41 GMThttp://www3.wcl.american.edu/cni/0101/27802.htmlGoogle initiates trademark bloodbath in the UK – Multilingual SearchA UK or Irish company that invests in products offering a certain value represented by a name or [...]

]]> By: Andy Atkins-Krügerhttp://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-66669 Andy Atkins-Krüger Mon, 07 Apr 2008 08:21:36 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-66669 I suspect that what will happen is that companies will miss the significance - the legal profession will then say you didn't think it was important because you didn't react for so long so it must be OK? Unless anyone thinks differently.... I suspect that what will happen is that companies will miss the significance – the legal profession will then say you didn’t think it was important because you didn’t react for so long so it must be OK? Unless anyone thinks differently….

]]> By: trademark registrationhttp://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-66626 trademark registration Sun, 06 Apr 2008 04:15:37 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-66626 It'll be interesting to see how companies respond to this change. It’ll be interesting to see how companies respond to this change.

]]> By: Disney » Google initiates trademark bloodbath in the UKhttp://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-66619 Disney » Google initiates trademark bloodbath in the UK Sat, 05 Apr 2008 22:13:52 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-66619 [...] Multilingual Search - global search marketing news wrote an interesting post today on Google initiates trademark bloodbath in the UKHere’s a quick excerpt Google has changed its trademark policy for the UK and Ireland bringing it into line with its policy for the US and Canada. What this means in practice is that for trademark complaints relating to its Adwords programme, from now on Google will take NO further action relating to the trigger keywords. It will, however, continue to support requests relating to the use of trademarks in the creative - in other words in the sponsored links. See a typical notification below. The new policy comes into [...] [...] Multilingual Search – global search marketing news wrote an interesting post today on Google initiates trademark bloodbath in the UKHere’s a quick excerpt Google has changed its trademark policy for the UK and Ireland bringing it into line with its policy for the US and Canada. What this means in practice is that for trademark complaints relating to its Adwords programme, from now on Google will take NO further action relating to the trigger keywords. It will, however, continue to support requests relating to the use of trademarks in the creative – in other words in the sponsored links. See a typical notification below. The new policy comes into [...]

]]> By: Google initiates trademark bloodbath in the UK | Legal Webmasteringhttp://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008/comment-page-1/#comment-66616 Google initiates trademark bloodbath in the UK | Legal Webmastering Sat, 05 Apr 2008 20:36:27 +0000 http://www.multilingual-search.com/google-initiates-trademark-bloodbath-in-the-uk/05/04/2008#comment-66616 [...] post:Google initiates stylemark battue in the UK Posted in Internet Marketing on Apr 5th, 2008, 3:10 [...] [...] post:Google initiates stylemark battue in the UK Posted in Internet Marketing on Apr 5th, 2008, 3:10 [...]

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