This is a good index to set goals in your Google Analytics, for Google Adwords benchmarking exercise, your general country specific SEO works, i.e. your general SEM strategy

Every year Google publishes via its Zeitgeist, the top searches people ran on a specific network such as the Swiss network – Google.ch .

A quick analysis of the search keywords and keyphrases on Google.ch shows that social networks such as Chatroulette, YouTube and FaceBook top the listing.

Swiss events such as the Paleo festival in Roman Switzerland or the Streetparade in German Switzerland have raised great interest among the Swizz citizen.

Google.ch top 10 keywords and keyphrases searches:

  1. Facebook
  2. YouTube
  3. Google
  4. Temps
  5. Météo
  6. Wikipedia
  7. CFF
  8. Hotmail
  9. Swiss
  10. iPhone

Top 10 Search keywords and keyphrases with the largest search volume increase in. 2010 on Google.ch

  1. Chatroulette
  2. iPad
  3. iPhone 4
  4. Coupe du Monde 2010 ]
  5. Justin Bieber
  6. 20 Minutes Online
  7. gratis-inserate.ch
  8. Facebook
  9. Easyjet
  10. YouTube

Top 10 of personnalities searched on Google.ch

  1. Steve Lee
  2. Kerstin Cook
  3. Laura Kämpf
  4. Menowin Fröhlich
  5. Kesha
  6. Jörg Kachelmann
  7. Simon Ammann
  8. Justin Bieber
  9. Cheryl Cole
  10. Shakira

Top 10 world events searched on Google.ch

  1. Big Brother 10
  2. Haiti
  3. iPad
  4. iPhone 4
  5. Jörg Kachelmann
  6. Menowin Fröhlich
  7. Steve Lee
  8. Vancouver 2010
  9. BP
  10. Volcan

Top 10 Car Brands searched on Google.ch

  1. BMW
  2. Audi
  3. VW
  4. Ford
  5. Mercedes
  6. Honda
  7. Opel
  8. Peugeot
  9. Fiat
  10. Toyota

Top 10 Swiss Events searched on Google.ch

  1. Paléo Festival
  2. Streetparade
  3. Openair St. Gallen
  4. Gurtenfestival
  5. Zürifest
  6. Fête fédérale de lutte
  7. Salon de l’auto de Genève
  8. Greenfield
  9. Foire d’automne de Bâle
  10. Sechseläuten

Top 10 Swiss towns searched on Google.ch

  1. Zermatt
  2. Frauenfeld
  3. Genève
  4. Zurich
  5. Yverdon-les-Bains
  6. Vevey
  7. Zoug
  8. Berne
  9. Lucerne
  10. Lausanne

Top 10 Swiss Cultural happenings searched on Google.ch

  1. Aquabasilea
  2. Chemins de fer du Sörenberg
  3. Europapark
  4. Technorama Winterthur
  5. Parc des ours de Berne
  6. Kunsthaus Zürich
  7. Bernaqua
  8. Musée des transports de Lucerne
  9. Connyland
  10. Zoo de Zurich

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