FTSE 100 Companies and SEO
May 22, 2008
Sante J. Achille
Sante J. AchilleItalian Search Marketing Consultant and Blogger
About Articles Social Speaking Consulting
Eyal Haik – WebCertain
45 companies out of 100 were examined – many of them have little global web presence.
There was an inconsistent approach to implementation (for examp on the TLDs)
Scorese ranged from 23 to 78% – a lot of room for improvement
13% had URLs translated
24% had a country selector
44% had websites setup with local country domains
80% had text on the home page (at least 1 paragraof of text)
73% had a sitemap
Error messages on local country websites are often missing (no 404s)
Big very well known companies are not familiar with SEO and it’s benefits. Consistency in implementation across sites has to be addressed.
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