Content Management Issues and SEO
Sante J. Achille
Sante J. AchilleItalian Search Marketing Consultant and Blogger
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Kristjan Mar Hauksson – Nordic eMarketing
Technical issues can kill your website – missed opportunities. In many cases CMS is at the base of the problem.
People are more likely to click on URLs that are READABLE (transparent and understandable) – all search engines still have problems with dynamic URLs (although they are getting better and better).
Languag is a criical issue with many CMSs (special characters) , don’t handle multiple stylesheets and/or templates.
There are CMS systems that do not manage META DATA (early 2008).
90% of websites are not optimised properly for search engines.
Who should choose the system – don’t delegate to the IT department, create a shrt list of critical functionalities – it is a marketing tool !
Use XENU to test your website - if the spider gets into a loop then your website has an architecture problem.
Think ahead – avoid last minute basis decisions.
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